McDonald's Case Study
CASE STUDY
McDonald’s and the Fast-‐Food Industry Case Study
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CASE STUDY
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TABLE OF CONTENT
Abstract
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Introduction .
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Kroc’s Strategy
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Kroc’s Successor
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Consistent Strategy .
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Down Turn of Expansion
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Greenberg Ensured Growth .
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Stakeholders Facing Crisis .
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Long Term Steps
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Is this an Attractive Industry .
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Closing Comments .
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References .
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14
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CASE STUDY
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Abstract
The fast-‐food industry has had to answer to many of its critics. The purpose of this paper is to illustrate what strategy McDonald’s is using and how it has differentiated amongst its many competitors. Also, this paper will provide insight on how the industry has changed and what McDonald’s did to evolve itself to new trends and demands. Lastly, the case will also give the reader an idea of how attractive the
McDonald’s and the Fast-‐Food Industry Case Study
1
CASE STUDY
2
TABLE OF CONTENT
Abstract
.
.
.
.
.
.
.
.
.
3
Introduction .
.
.
.
.
.
.
.
.
4
Kroc’s Strategy
.
.
.
.
.
.
.
.
4
Kroc’s Successor
.
.
.
.
.
.
.
.
4
Consistent Strategy .
.
.
.
.
.
.
.
6
Down Turn of Expansion
.
.
.
.
.
.
.
7
Greenberg Ensured Growth .
.
.
.
.
.
.
7
Stakeholders Facing Crisis .
.
.
.
.
.
.
9
Long Term Steps
.
.
.
.
.
.
10
Is this an Attractive Industry .
.
.
.
.
.
.
11
Closing Comments .
.
.
.
.
.
.
.
13
References .
.
.
.
.
.
.
.
14
.
.
.
CASE STUDY
3
Abstract
The fast-‐food industry has had to answer to many of its critics. The purpose of this paper is to illustrate what strategy McDonald’s is using and how it has differentiated amongst its many competitors. Also, this paper will provide insight on how the industry has changed and what McDonald’s did to evolve itself to new trends and demands. Lastly, the case will also give the reader an idea of how attractive the
References: (2013). Brand (2012). Fast Global. (2012). A. (2011). (2013). The