Preview

Mcdonald's Business Type and Purpose

Good Essays
Open Document
Open Document
580 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Mcdonald's Business Type and Purpose
OCR Level 3 Cambridge Technical

Certificate/ Diploma in Business

Unit 1 The Business Environment

Task 1 Ownership

McDonald’s:
McDonald’s was invented in the year 1940 and has currently about 34 000 restaurants in the whole world. Since McDonald’s was found they established loads of shops especially in Europe and America.
McDonald’s is obviously a private company and is owned by a head of shareholders. It was found by Richard and Maurice McDonald’s and until today they don't get any support by the government. Today, the company is leaded by Andrew J McKenna as chairman and Don Thompson as president and CEO of the organisation. These people are the main decision makers within McDonald's organisational structure.
This business is one of the main fast food companies in the world. This means they produce food, but get supplied by several other businesses. They are settled in the secondary and tertiary sector, cause they're not actually producing each part of the food they sell, but they do combine products to another saleable product.
McDonald’s is combining supplier's goods to actual fast food products and I selling them. Therefore they're settled in the restaurant sector.
McDonald's is a franchise and public limited company.
Franchising a business means that the company, even though it is owned by a head of directors, they sell several shops to private people, who pay for using the companies name and selling the whole menu of this business. They still have restaurants which are actually controlled and managed by the McDonald’s company, but even the shops the franchised, they still own and control the actions and on- goings in each shop and restaurant. By franchising the companies name they give people, who want to be independent, the opportunity to find a quick start into the worlds market of restaurants. Loads of small business fail to get widely accepted and fail to make their name famous. McDonald's is a name the public trust and it’s much easier

You May Also Find These Documents Helpful

  • Powerful Essays

    McDonalds has been a leading fast-food chain in the restaurant industry since 1955. Not only have they created some of America’s favorite pastime foods, but also they’ve been a leading force in creating global change with innovative additions such as drive-thru restaurants, college credits from their Hamburger University to chicken McNuggets and more!…

    • 1715 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    | McDonald’s is a food service retailer and aimed at making profit and its restaurants are owned and operated by local people worldwide. Its mission is becoming a leader in food sector and best customer service according to their needs. Their main product is food.…

    • 1168 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    Mcdonald's Case Study

    • 1268 Words
    • 6 Pages

    McDonald’s Corporation emerged as the world’s largest chain of hamburger fast food restaurants, serving 119 countries; it has become an icon in the fast food industry. Competitors (such as: Burger King Corporation, Subway, Starbucks, Wendy’s/Arby’s Group, and YUM Foods), struggle due to McDonald’s heavy caliber presence, in fact, due to its presence, McDonald’s does not have any real competitors. Therefore, McDonald’s presence reflects the following issues: food quality, unbalanced meals, service, and employee turnover.…

    • 1268 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    With more than 31,000 restaurants in 118 countries and serving nearly 60 million consumers daily, McDonald’s (MCD) has grown to be the largest food service merchant worldwide. It is because of this that McDonald’s ranks higher than both Burger King Holdings (BKC) and Yum! Foods Inc. (Yum) in just about every category of the Competitive Profile Matrix (CPM). The 2008 year end numbers show that McDonald’s revenue of $22.99 billion doubled that of Yum and more surprisingly almost ten times the revenue of Burger King. Yum ended the year with a net income of $928 million, which sounds like a good year until you see that MCD’s year netted $4.35 billion (David, 2011).…

    • 734 Words
    • 3 Pages
    Powerful Essays
  • Powerful Essays

    McDonald's is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries. McDonald’s is headquartered in the United States in Oak Brook, Illinois. The company began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald. In 1948 they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth.…

    • 1437 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    Mcdonalds Financial Analysis

    • 7522 Words
    • 31 Pages

    McDonald’s is part of the restaurant scene and more precisely of the fast food industry. It initiated operations in 1940 and now it is a “food service retailer with more than 32,000 local restaurants serving more than 64 million people in 117 countries each…

    • 7522 Words
    • 31 Pages
    Powerful Essays
  • Better Essays

    Mgt 230 Week 4 Paper

    • 1799 Words
    • 8 Pages

    McDonald's has successfully created a brand/name for itself as the leading fast food retailer in the world. It is somewhat of impossibility for one to not come across a McDonald's with over 30,000 local restaurants in over 100 countries (McDonald's, 2011). Those restaurants are owned either by a franchise owner or a corporation; a percentage of all the earnings from a franchise owner, including a percentage from their annual revenue go to McDonald's.…

    • 1799 Words
    • 8 Pages
    Better Essays
  • Powerful Essays

    McDonald’s has a privilege to franchise, McDonald’s uses this franchise to carry out large-scale low-cost expend. With the help of low-cost expend, McDonald’s can gain reasonable profit, and don’t refer to the high capital risk. McDonald’s has settled up about thirty thousand franchise stores. These stores have a deep understand in their area, so they can find business opportunity more easily.…

    • 877 Words
    • 4 Pages
    Powerful Essays
  • Powerful Essays

    Mcdonalds

    • 1076 Words
    • 5 Pages

    The McDonalds restaurant began in the early 1940 's by two brothers Dick and Mac Donald. These gentlemen started their operations in San Bernardino California. The McDonalds that we know and recognize today is as a result of the vision, growt,h and guidance of Ray Kroc. Mr. Kroc created the franchise model that initially grew to over 1000 restaurants across the United States and later on to other countries. This growth all took place prior to the end of the 1960 's. McDonalds has gained a tremendously successful growth record outside of the U.S. starting with its first international restaurant that opened its doors in 1967, in British Columbia. McDonald 's success outside the U.S has been so well that today more than fifty percent of its restaurants are international locations. (McDonald’s Abroad, 2009) Today only 45% of McDonalds U.S. Stores make up the company’s port folio. Through McDonald’s over 31,000 locations worldwide, it serves roughly 58 million customers daily. This…

    • 1076 Words
    • 5 Pages
    Powerful Essays
  • Better Essays

    Swot on Mcdonalds

    • 2795 Words
    • 12 Pages

    McDonalds for many years has been the leader in global fast food, franchised outlets. It has set the standard, for quick, reliable and consistent food, worldwide. The company has rapidly…

    • 2795 Words
    • 12 Pages
    Better Essays
  • Satisfactory Essays

    McDonald S Case Study 1

    • 693 Words
    • 3 Pages

    Largest Food service business in the world, 34,000 local restaurants serving nearly 69 million people in 118 countries, a $40 Billion dollar brand worldwide,…

    • 693 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Job Analysis at Mcdonalds

    • 2042 Words
    • 9 Pages

    McDonald’s’s success is the result of high quality products, high standards of performance, distinct competitive strategies and the high integrity of its people. Approximately 85% of McDonald’s restaurant businesses worldwide are owned and operated by franchisees. All franchisees are full-time operators and self-contained. The mission of the company is to be the world's top most consumers Products Company focused on convenient foods and beverages. It seeks to produce hale financial rewards to investors as it provides opportunities for growth and enrichment to its partners, its employees and the communities in which it operates.…

    • 2042 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    McDonald's opened their first UK restaurant in Woolwich, London in 1974, today the company has over 1,250 restaurants across the UK McDonald's (UK) employs over 67,000…

    • 1838 Words
    • 8 Pages
    Powerful Essays
  • Best Essays

    Pest Analysis of Mcdonald

    • 2122 Words
    • 9 Pages

    McDonald is a largest chain of hamburger fast food restaurants in the world. Approximately 68 million customers in 119 countries daily are served. The birth of McDonald began with Raymond Albert Kroc. He found two brothers (Richard and Maurice McDonald) who run a hamburger restaurant and acquired the franchising right from them to run McDonald’s restaurant. In 1955, McDonald’s Corporation was founded by Ray Kroc and opened the first restaurant in Des Plaines, Illinois.…

    • 2122 Words
    • 9 Pages
    Best Essays
  • Good Essays

    Gbrweta

    • 1047 Words
    • 5 Pages

    The McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald; in 1948 they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth.…

    • 1047 Words
    • 5 Pages
    Good Essays