Mcdo
Marketing Plan
McDonalds Corporation
Submitted by: Justin Moya Samson
To: Mr Rolando Palad
Sales Marketing Project
Marketing Plan of McDonalds Philippines
I - Market Analysis
A. Target Market- Who are the customers? 1. We will be selling primarily to :
McDonald's target market is every segment of the demography.
The segments of the demography are; family life-cycles, gender, age, Nationality, Income, Generation, Race etc.
Marketing Mix are the 4p's:
Product, Price, Place, Promotion
1. McDonald Product: value-priced, fast-serviced meal
2. McDonald Price: my guess is Value-pricing (offering just the right combination of quality and good service at a fair price)
3. Place: Strategic location of most McDonald fast-food outlet is found in populated and easily accessible areas (e.g.; retail areas, airports, busy street) or most certainly locating closely where its top 3 competitors are also doing business e.g.; Burger King, Subway etc..
4. Promotion: McDonald has engaged in many short-term incentives for consumer promotion through limited value menus, promotional games to promote old/new items on the menu e.g.; Happy Meal toys, Big Mac Hockey Contest, card games etc.
And McDonald focuses its ad campaigns on its overall McDonald experience and active life style. 2. We will be targeting customers by:
McDonald's is firmly talking about youth being its primary target consumers. Its advertising, new outlet interior designs and additions to the menu are all firmly targeted at the youth, though the outlets still have that defined family section.
Everyone and anyone that they think might visit one of their restaurants, which is a vast majority of the population in most countries they operate in.
McDonalds has been using demographic segmentation strategy and it takes age as the basic parameter for segmentation. The major segments of McDonalds are children, youth and the young urban families. B.
McDonalds Corporation
Submitted by: Justin Moya Samson
To: Mr Rolando Palad
Sales Marketing Project
Marketing Plan of McDonalds Philippines
I - Market Analysis
A. Target Market- Who are the customers? 1. We will be selling primarily to :
McDonald's target market is every segment of the demography.
The segments of the demography are; family life-cycles, gender, age, Nationality, Income, Generation, Race etc.
Marketing Mix are the 4p's:
Product, Price, Place, Promotion
1. McDonald Product: value-priced, fast-serviced meal
2. McDonald Price: my guess is Value-pricing (offering just the right combination of quality and good service at a fair price)
3. Place: Strategic location of most McDonald fast-food outlet is found in populated and easily accessible areas (e.g.; retail areas, airports, busy street) or most certainly locating closely where its top 3 competitors are also doing business e.g.; Burger King, Subway etc..
4. Promotion: McDonald has engaged in many short-term incentives for consumer promotion through limited value menus, promotional games to promote old/new items on the menu e.g.; Happy Meal toys, Big Mac Hockey Contest, card games etc.
And McDonald focuses its ad campaigns on its overall McDonald experience and active life style. 2. We will be targeting customers by:
McDonald's is firmly talking about youth being its primary target consumers. Its advertising, new outlet interior designs and additions to the menu are all firmly targeted at the youth, though the outlets still have that defined family section.
Everyone and anyone that they think might visit one of their restaurants, which is a vast majority of the population in most countries they operate in.
McDonalds has been using demographic segmentation strategy and it takes age as the basic parameter for segmentation. The major segments of McDonalds are children, youth and the young urban families. B.