Mcd Customer Satisfaction
Customer satisfaction of mcD
Intro.
The topic is selected to analyze the satisfaction levels of the customers towards McDonald’s products. The topic is aimed at understanding the consumer’s satisfaction.
2) Introduction to McDonalds Corporation :-
McDonald’s Corporation is the world’s largest chain of FAST FOOD RESTAURANTS, Serving nearly 58 million customer dalily. It was started by two brother Dick and Mac Donald in San
Bernardino, California in 1940. McDonald’s Restaurants are found in more tha n 119 countries and territories around the world and serve nearly 47Million customers each day. McDonald’s operates over 31,000 restaurants worldwide, employing more than 1.5 million people. Thecompany also operates other restaurant brands, such as Piles Café and has a minority stake inprêt a Manger.
McDonald is one of the world’s chain of hamburger fast food restaurants, serving nearly 47 million customers daily.
A McDonald’s restaurant is operated by a franchisee, an affiliate, or the corporation itself. Thecorporation’s revenue comes from the rent, royalties and fees paid by the franchisees’ as well as sales in company-operated restaurants.
McDonald’s in India :
McDonald’s has continually adapted to the customer’s tastes, value system, lifestyle, language and perception. Globally McDonald was known for its hamburgers, beef and pork burgers. MostIndians are barred by religion not to consume beef or pork. To survive, the company had to beresponsive to the Indian sensitivities so McDonald came up with chicken lamb and fish burger tosuite the Indian palate.Indian has a huge population of Vegetarians. To cater to this customer segment, the companycame up with a completely new line of Vegetarian items like Mc veggie burger and Aloo Tikki.
3)Introduction of customer satisfaction:- ✔Customer satisfaction, abusiness term, is a measure of how products and servicessupplied by a company meet or surpass customer expectation.
✔It is seen as a key
Intro.
The topic is selected to analyze the satisfaction levels of the customers towards McDonald’s products. The topic is aimed at understanding the consumer’s satisfaction.
2) Introduction to McDonalds Corporation :-
McDonald’s Corporation is the world’s largest chain of FAST FOOD RESTAURANTS, Serving nearly 58 million customer dalily. It was started by two brother Dick and Mac Donald in San
Bernardino, California in 1940. McDonald’s Restaurants are found in more tha n 119 countries and territories around the world and serve nearly 47Million customers each day. McDonald’s operates over 31,000 restaurants worldwide, employing more than 1.5 million people. Thecompany also operates other restaurant brands, such as Piles Café and has a minority stake inprêt a Manger.
McDonald is one of the world’s chain of hamburger fast food restaurants, serving nearly 47 million customers daily.
A McDonald’s restaurant is operated by a franchisee, an affiliate, or the corporation itself. Thecorporation’s revenue comes from the rent, royalties and fees paid by the franchisees’ as well as sales in company-operated restaurants.
McDonald’s in India :
McDonald’s has continually adapted to the customer’s tastes, value system, lifestyle, language and perception. Globally McDonald was known for its hamburgers, beef and pork burgers. MostIndians are barred by religion not to consume beef or pork. To survive, the company had to beresponsive to the Indian sensitivities so McDonald came up with chicken lamb and fish burger tosuite the Indian palate.Indian has a huge population of Vegetarians. To cater to this customer segment, the companycame up with a completely new line of Vegetarian items like Mc veggie burger and Aloo Tikki.
3)Introduction of customer satisfaction:- ✔Customer satisfaction, abusiness term, is a measure of how products and servicessupplied by a company meet or surpass customer expectation.
✔It is seen as a key