Mccain Foods Marketing Plan

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McCain Foods Company Prepared for: Marketing Date: 22-12-2011
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Proposal #: 1

Table of Contents

Summary..… ……………………………………………………………………………………………….…3
Chapter 3 Internal exvironment and external environment 4
Internal environment…………………………………………………………………….
(microenvironment)
External environment……………………………………………………………………
(mesoenvironment and macroenvironment) Supplier and partners…………………………………………………………….
Customers
Competitors: SWOT analysis………………………………………………………………………………..
How the potatoes are grown: 5
How the fries are made: 6
Commercial and Promotion: 6
Mccain Food Holland: 7
Distribution: 7
Type of Business to Business orientation: …………………………………………..…. 8
How McCain responds to changes in the external environment: .........…………..8
Chapter 4 Buying behavior…………………………………………………………….
Business to Business Buying behavior…………………………………………….…9
Purchase decision process………………………………………………………….….10
Possible Influences on purchase decision: ………..………………………..……..11
Business buying situation: 11
Chapter 5 Marketing research and marketing information……..…..
Different products for different people…………………………………………….11
Chapter 6 Marketing segmentation and positioning…………………. Bases for segmentation……………………………………………………………………………….. How McCain positioning their product…………………………………………………………
Sources 13

Summary

McCain Foods is a Canadian company that produces potatoes and provided all sorts of fries to their customers all over the world. McCain Foods Company is a well-known potato producer. McCain also competes with public companies such as Kraft Foods, Aviko and ConAgra Foods which have a clear advantage in terms of raising capital because they are also producing potatoes as their main product. Private ownership puts the company at a competitive disadvantage. Even so McCain Foods Company tries to inform