The marketing mix in the food industry
McCain is the first major UK food manufacturer to use alternative
energy to help power a large factory. McCain also gives back to the McCain Foods was founded in 1957 in Canada by the McCain
community by committing resources to both local and national
brothers – Harrison, Wallace, Robert and Andrew. McCain Foods
is now the largest chip producer in the world with a market share of almost 33% and more than 20,000 employees working in
McCain supports a wide range of local charities and good causes.
57 locations worldwide. Since 1968 McCain GB has been operating
Nationally, McCain has a five-year agreement with UK Athletics to
from its UK base in Scarborough, North Yorkshire. McCain prides itself on the quality and convenience of its product range and for over three decades has been making healthier versions of favourite staple foods.
promote track and field sport in the UK.
McCain strives to be a company making good, simple food in an increasingly sustainable way, while meeting business objectives. To achieve this, the business ensures that it balances the four
The McCain brothers had a simple philosophy – ‘Good ethics is good business’. This lies behind the McCain brand message ‘It’s All Good’. It is not just the food that is good. The philosophy also refers to the way McCain works with its suppliers and builds its
relationship with its customers. McCain believes it is important to take care of the environment, the community and its people. It works with around 300 farmers in the UK, chosen for the quality of their potato crop. McCain factories are located in key potato growing areas, which helps to reduce food miles.
elements (the four Ps) of the marketing mix. A product or service will have its own different mix of the four Ps. The right mix will achieve marketing...
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