Mcbride Marketing
McBride Marketing Paper
Rynn Jax
BSA/310
5/20/2013
Marketing Plan McBride Financial is in the process of upgrading its software and will begin using e-commerce technology. The purpose of using this will help minimize some costs and hopefully increase efficiencies for their business as well as their customers who are looking to apply for mortgages. The ultimate goal McBride is trying to accomplish is with simple user-friendly website. The marketing plan is to use television and newspaper ads and local realtors, word of mouth is always the best way of advertising.
The website will make the processing of applications easier and faster. With incorporating this new technology McBride anticipates that their financial situation will even out within a six to eight month period from the time this operation starts. They hope to become more profitable within one year of operating. McBride has a total of five offices and each is staff with a licensed broker, all brokers will have access to the website they even will be able to access the site from other locations, having this capability is just an added bonus for the customer.
The application that McBride Financial Services has is one of the simplest mortgage applications that can be accessed through a broker or via online through the website. McBride offers a range of loans; conventional, VA and FHA and the steps are fairly simple once a customer is approved. Here are the services that are offered upon approval, appraisal, inspection, a credit report and mortgage, the charge for these services is set at $1500 dollars. With McBride Financial Services they will arrange for all inspections and appraisals, which are done by a local vendor. All vendors have to be licensed in order to perform these jobs and customers will need to keep in mind that there could be a delay in application process as well as closing.
Rynn Jax
BSA/310
5/20/2013
Marketing Plan McBride Financial is in the process of upgrading its software and will begin using e-commerce technology. The purpose of using this will help minimize some costs and hopefully increase efficiencies for their business as well as their customers who are looking to apply for mortgages. The ultimate goal McBride is trying to accomplish is with simple user-friendly website. The marketing plan is to use television and newspaper ads and local realtors, word of mouth is always the best way of advertising.
The website will make the processing of applications easier and faster. With incorporating this new technology McBride anticipates that their financial situation will even out within a six to eight month period from the time this operation starts. They hope to become more profitable within one year of operating. McBride has a total of five offices and each is staff with a licensed broker, all brokers will have access to the website they even will be able to access the site from other locations, having this capability is just an added bonus for the customer.
The application that McBride Financial Services has is one of the simplest mortgage applications that can be accessed through a broker or via online through the website. McBride offers a range of loans; conventional, VA and FHA and the steps are fairly simple once a customer is approved. Here are the services that are offered upon approval, appraisal, inspection, a credit report and mortgage, the charge for these services is set at $1500 dollars. With McBride Financial Services they will arrange for all inspections and appraisals, which are done by a local vendor. All vendors have to be licensed in order to perform these jobs and customers will need to keep in mind that there could be a delay in application process as well as closing.