BSA/310 Business Systems
McBride Financial Services
Introduction
McBride Financial service is a mortgage lender positioned in Boise, Idaho. The mission of the company is to become an excellent provider of the cost mortgage by applying the state-of-art technology within low interest rates. The company is also focusing to the existing business market by entering in the mainly five states Idaho, Montana, Wyoming, North Dakota, and South Dakota. The company will concentrate to raise the standard of the firm in the conventional, FHA and VA loans for home refinancing and purchasing. In addition, this firm also plans to achieve financial break even within the six months of …show more content…
It is a very good method to understand the requirements and expectations of the customers. This is a challenge for the McBride financial services to understand the culture of the market but this helps the firm to develop a customer portfolio and database of the clients (Hague, 2002). McBride Financial Service should use a descriptive, marketing research. This market research also decreases the operating expenses and time of the company to reach at the target market. The main reason of using descriptive research is to evaluate the potential of the selected market for the mortgage services of the company and analyze the attitude of the customers (Kotler, …show more content…
Online marketing tools would help the firm to target the customers beyond the national boundaries (Lancaster & Reynolds, 2005). The company can also distribute pamphlets at the retail market, grocery stores, shopping malls, airports, tourist destinations, etc. (Lovelock, 2008). All these media tools would help the company in expose itself in a better way and leave a positive impact on the customers.
Mcbride 's Target Market(s) McBride financial services should concentrate on the individuals as well as families, who are eligible and can pass the criteria to take a mortgage loan. In addition, the firm can target retirees and other small class executive. Other interested sources for the company are builders, first-time homebuyers, other realtors, etc. who wants a mortgage on low interest rate (Kotle, 2002). The selected target market would be best for the company. It would be easy for the firm to attract these people, and they can easily match the criteria and requirements of the loans.
Consideration of McBride for the Web