Mcb (Bank)

Executive Summary

Being aware of the importance of practical training, the University Of Central Punjab requires every M.COM student to go through training for practical purpose as trainee.
The research program is to broaden the vision of practical experiences with theoretical knowledge as it increases one’s capabilities to handle problems at various stages and the ability of decision.
We tried our best to collect the valuable information and its relevant facts. This report is the result of our research with Muslim Commercial Bank (MCB). We visited MCB Jail Road Branch, which is the best of physical environment.

Table Of Content

Background ……………………….. 6
Introduction ……………………….. 7
Brief History ……………………….. 8
Mission Statement ……………………….. 9
Members ……………………….. 10
Significant Brand ……………………….. 11
SWOT Analysis ……………………….. 12
BCG Matrix ……………………….. 16
Core Distinctive Competency …………… 19
Market Expansion Grid ………………... 20
Porter’s Five Force …………………….. 21
Current Market Situation ………………. 25
Goals and Objectives ………………….. 26
Marketing Strategy …………………….. 27
Action Program ………………………. 28
Budget ………………………. 29
Control Measure ………………………. 30
Projected Market Share ………………… 32
Profit Margin ………………………. 33
Market Segmentation …………………… 34
Target Market …………………………... 35
Positioning ………………………….. 36
Marketing Mix ………………………… 37
Conclusion ….……………………... 39
Reference ………………………… 40

Background

MCB is in it’s over 50 years of operation. It has a network of over 900

branches all over the country with business establishments in Sri Lanka and

Bahrain. The branch break-up province wise is Punjab (57%), Sindh (21%),

NWFP (19%) and Baluchistan (3%) respectively.

Introduction

MCB has a solid foundation of over 50 years

References: Khawlah Gultasab Brand Manager M.Zulifkar Ali Khan Brand Manager Muhammad Omer Ata Country Collection Manager