Mc donald Marketing
McDonald
Introduction of company
The founder Ray Kroc in 1955, McDonald's, since it acquired the sales company of the franchise of restaurants Dick McDonald brothers who operated in the "speedy system" from the United States San Bernardino, CA, and embarked on a joint operation began. In 2006 it became 51 years have established the first shop in the United States, Illinois, de plane, McDonald's has been providing services to 50 million people every day in the store 119 countries around the world, of the 30 000 or more, eating out not only industry, but also in the business areas of the chain store, which boasts the scale of the world's largest. To open the first store in Seoul Apgujeong-dong of 1988, McDonald's South Korea, was introduced to Korea. Since its opening the first store, on the basis of quality mental 4 large companies, service, cleanliness, and value, the so-called "QSC & V" (Quality, Service, Cleanness and Value), and McDonald's, every customer It is better to provide a product substantially, and have built trust. Has raised through domestic companies more than 70% of raw materials, but in order to meet the quality standards of raw materials of McDonald's famous for harsh, backed by support education and aggressive of McDonald's, these companies, food industries I got to a competitive international in.
GOALS AND OBJECTIVES:
1. McDonald’s vision is to be the world’s best quick service restaurantsexperience.
2. McDonald’s is committed to maintaining and developing the best foodproducts in thequick service restaurant market.
3. In order to deliver this, the company has made a number of commitments tofoodsafety and nutrition.
4. Lead the Quick Service Restaurant market by a program of site developmentandprofitable restaurant openings, and by attracting new customers. Increasingsalesthrough promotions willenable them to continue their program of expansion.
5. McDonald’s have an objective to continual enhance and
Introduction of company
The founder Ray Kroc in 1955, McDonald's, since it acquired the sales company of the franchise of restaurants Dick McDonald brothers who operated in the "speedy system" from the United States San Bernardino, CA, and embarked on a joint operation began. In 2006 it became 51 years have established the first shop in the United States, Illinois, de plane, McDonald's has been providing services to 50 million people every day in the store 119 countries around the world, of the 30 000 or more, eating out not only industry, but also in the business areas of the chain store, which boasts the scale of the world's largest. To open the first store in Seoul Apgujeong-dong of 1988, McDonald's South Korea, was introduced to Korea. Since its opening the first store, on the basis of quality mental 4 large companies, service, cleanliness, and value, the so-called "QSC & V" (Quality, Service, Cleanness and Value), and McDonald's, every customer It is better to provide a product substantially, and have built trust. Has raised through domestic companies more than 70% of raw materials, but in order to meet the quality standards of raw materials of McDonald's famous for harsh, backed by support education and aggressive of McDonald's, these companies, food industries I got to a competitive international in.
GOALS AND OBJECTIVES:
1. McDonald’s vision is to be the world’s best quick service restaurantsexperience.
2. McDonald’s is committed to maintaining and developing the best foodproducts in thequick service restaurant market.
3. In order to deliver this, the company has made a number of commitments tofoodsafety and nutrition.
4. Lead the Quick Service Restaurant market by a program of site developmentandprofitable restaurant openings, and by attracting new customers. Increasingsalesthrough promotions willenable them to continue their program of expansion.
5. McDonald’s have an objective to continual enhance and