Mc Donald
Mc DOnald
ACKNOWLEDGEMENT
I am extremely grateful and remain indebted to my guide Dr. PETER TAYLOR for being a constant source of inspiration and for her whole hearted support in the Design, Implementation and Evaluation of my project. It was through his constant guidance, constructive criticism and invaluable suggestions and infrastructure that my project on “ANALYSIS OF McDONALD’s” has seen the light of day. He has been very co-operative throughout this project work. Through this column, it would be my utmost pleasure to express my sincere gratitude for his encouragement, co-operation and consent without which accomplishment of the project would have been an impossible and a distant dream. I would also like to place on record my sincere thanks to all staff members who have been directly or indirectly instrumental in encouraging me to stay committed towards this project from its inception to the finish. Last but not the least, a special and a heartfelt thanks to my parents, who not only encouraged me but also took time out from their hectic schedules,to ensure completion of my project work within the specified deadlines given.
Naina Agarwal
INTRODUCTION
McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 64 million customers daily. Headquartered in the United States, the corporation was founded by businessman Ray Kroc in 1955 after he purchased the rights to a small hamburger chain operated by the eponymous Richard and Maurice McDonald.
A McDonald's restaurant is operated by either a franchisee, an affiliate, or the corporation itself. The corporation's revenues come from the rent, royalties and fees paid by the franchisees, as well as sales in company-operated restaurants. McDonald's revenues grew 27 percent over the three years ending in 2007 to $22.8 billion, and 9 percent growth in
ACKNOWLEDGEMENT
I am extremely grateful and remain indebted to my guide Dr. PETER TAYLOR for being a constant source of inspiration and for her whole hearted support in the Design, Implementation and Evaluation of my project. It was through his constant guidance, constructive criticism and invaluable suggestions and infrastructure that my project on “ANALYSIS OF McDONALD’s” has seen the light of day. He has been very co-operative throughout this project work. Through this column, it would be my utmost pleasure to express my sincere gratitude for his encouragement, co-operation and consent without which accomplishment of the project would have been an impossible and a distant dream. I would also like to place on record my sincere thanks to all staff members who have been directly or indirectly instrumental in encouraging me to stay committed towards this project from its inception to the finish. Last but not the least, a special and a heartfelt thanks to my parents, who not only encouraged me but also took time out from their hectic schedules,to ensure completion of my project work within the specified deadlines given.
Naina Agarwal
INTRODUCTION
McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 64 million customers daily. Headquartered in the United States, the corporation was founded by businessman Ray Kroc in 1955 after he purchased the rights to a small hamburger chain operated by the eponymous Richard and Maurice McDonald.
A McDonald's restaurant is operated by either a franchisee, an affiliate, or the corporation itself. The corporation's revenues come from the rent, royalties and fees paid by the franchisees, as well as sales in company-operated restaurants. McDonald's revenues grew 27 percent over the three years ending in 2007 to $22.8 billion, and 9 percent growth in