I am extremely grateful and remain indebted to my guide Dr. PETER TAYLOR for being a constant source of inspiration and for her whole hearted support in the Design, Implementation and Evaluation of my project. It was through his constant guidance, constructive criticism and invaluable suggestions and infrastructure that my project on “ANALYSIS OF McDONALD’s” has seen the light of day. He has been very co-operative throughout this project work. Through this column, it would be my utmost pleasure to express my sincere gratitude for his encouragement, co-operation and consent without which accomplishment of the project would have been an impossible and a distant dream.
I would also like to place on record my sincere thanks to all staff members who have been directly or indirectly instrumental in encouraging me to stay committed towards this project from its inception to the finish.
Last but not the least, a special and a heartfelt thanks to my parents, who not only encouraged me but also took time out from their hectic schedules,to ensure completion of my project work within the specified deadlines given.
McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 64 million customers daily. Headquartered in the United States, the corporation was founded by businessman Ray Kroc in 1955 after he purchased the rights to a small hamburger chain operated by the eponymous Richard and Maurice McDonald. A McDonald's restaurant is operated by either a franchisee, an affiliate, or the corporation itself. The corporation's revenues come from the rent, royalties and fees paid by the franchisees, as well as sales in company-operated restaurants. McDonald's revenues grew 27 percent over the three years ending in 2007 to $22.8 billion, and 9 percent growth in operating income to $3.9 billion. McDonald's primarily sells hamburgers, cheeseburgers, chicken, french fries, breakfast items, soft drinks, shakes anddesserts. In response to changing consumer tastes, the company has expanded its menu to include salads, wraps,smoothies and fruit.
Setting Up Dates of McDonald’s Outlets in Different Places of the World : 1955- Business started in the United States
1967 -Canada 1985 Thailand, Mexico
1971 -Japan, Australia, Germany 1986 Turkey
1972 -France 1988 South Korea
1973 -Sweden 1990 China (Shenzhen SAR), Russia
1974 -Britain 1991 Indonesia
1975 -Hong Kong 1992 China (Beijing), Poland
1976 -New Zealand 1993 Israel
1979 -Brazil, Singapore 1994 Saudi Arabia
1981 -The Philippines 1995 South Africa
1982 -Malaysia 1996 Croatia
PESTEL ANALYSIS OF McDonald’s
Globalization has made the globe considerably smaller. States lines have turned into practically a divider separating certain regions of a massive unitary community. Businesses are the one that are highly affected by this occurrence. The virtual closeness of states has made trade and commerce an international event. Together with these advances, the key standards of business are similarly taken into account. The discussions in this paper shall involve an analysis of the international expansion strategy utilized by a multinational company. In this case, the situation surrounding McDonald’s will be taken into consideration. The following annotations and propositions employed in the following discussions are to be supported by claims on journals and academic pieces that address international expansion strategies and internationalmarketing theories.
The modest beginnings of McDonald’s in Illinois turned out to be among the main brand names in the international scene. It has been synonymous to what is widely-accepted the fast-food concept. The company operates over thirty one thousand stores...
Please join StudyMode to read the full document