In the paper there will be a discussion about a fortune 500 company that is in the service industry. The company that was chosen is McDonalds’. There will be a discussion about the main line of business for McDonalds’. There will be a list of four countries that McDonalds’ operates in along with the four Ps of marketing that McDonalds operates by. Lastly there will be a discussion about the differences in the implementation of the four Ps marketing mix when it comes to different countries.
"Welcome to McDonald 's May I take your order?" This is a very kind saying that might sound familiar to a lot of consumers, who go to fast food restaurants frequently. The reason why people keep going back to McDonalds week after week is because of McDonalds advertising and marketing. McDonald has a reputation that was built on more than just food; it is a place for families to get together. Well over 9500 restaurants in almost 45 countries is the strength of McDonalds. No other single brand name has ever matched McDonalds marketing strategy. McDonalds spends more than $800 million dollars annually on their marketing and promotion. McDonalds started a big advertising campaign back in the year 1987 that aimed to change the misunderstanding that their food was junk food. This marketing strategy didn’t stand the test of time because the news people started to pen pieces that claimed the food in McDonalds was not good for you. People do not come to McDonalds for food that is good for them. From then on McDonalds began to provide their consumers with a nourishment card with facts about their food instead of attempting to convince the public that their food was good for them.
McDonald’s Main Line of Business
McDonalds’ main line of business is actually real estate. McDonalds’ goes around buying up prime real estate in order to build more McDonald’s restaurants. As a result
References: Business Today, (2013) McDonalds in Russia –Defeated Communism with a Happy Meal. Retrieved from http://www.businesstoday-eg.com/case-studies/case-studies/mcdonalds-in-russia-defeated-communism-with-a-happy-meal.html The Huffington Post, (2013).McDonald’s China Plans to Open a New Store Every Day in Four Years. Retrieved from http://www.huffingtonpost.com/2011/07/29/mcdonalds-china-new-stores_n_913071.html McDonalds (2012). What Makes McDonalds? Retrieved from http://www.mcdonalds.co.uk/ukhome/whatmakesmcdonalds/questions/running-the-business/restaurant-locations/in-what-countries-does-mcdonalds-operate.html McDonald’s in the U.K. (2013). Fast facts. Retrieved from http://www.mcdonalds.co.uk/ukhome/Ourworld/Environment.html McDonald’s Pakistan, (2013). McDonalds’ Pakistan History. Retrieved from http://mcdonalds.com.pk/page/mcdonalds-pakistan-history Mourdoukoutas, P. (2012) McDonalds’ Winning Strategy, At Home and Abroad. Retrieved from http://www.Forbes.com/sites/panosmourdoukoutas/2012/04/20/mcdonalds-winning-strategy-at-home-and-abroad. Siddiqui, H. (2011). What is McDonald’s line of Business? Retrieved from http://hammadsiddiquiblog.com/what-is-mcdonald%e2%80%99s-line-of-business/