Mc Donald's and the 4 Ps

Better Essays
Topics: Hamburger, Marketing
Abstract
In the paper there will be a discussion about a fortune 500 company that is in the service industry. The company that was chosen is McDonalds’. There will be a discussion about the main line of business for McDonalds’. There will be a list of four countries that McDonalds’ operates in along with the four Ps of marketing that McDonalds operates by. Lastly there will be a discussion about the differences in the implementation of the four Ps marketing mix when it comes to different countries.

Introduction

"Welcome to McDonald 's May I take your order?" This is a very kind saying that might sound familiar to a lot of consumers, who go to fast food restaurants frequently. The reason why people keep going back to McDonalds week after week is because of McDonalds advertising and marketing. McDonald has a reputation that was built on more than just food; it is a place for families to get together. Well over 9500 restaurants in almost 45 countries is the strength of McDonalds. No other single brand name has ever matched McDonalds marketing strategy. McDonalds spends more than $800 million dollars annually on their marketing and promotion. McDonalds started a big advertising campaign back in the year 1987 that aimed to change the misunderstanding that their food was junk food. This marketing strategy didn’t stand the test of time because the news people started to pen pieces that claimed the food in McDonalds was not good for you. People do not come to McDonalds for food that is good for them. From then on McDonalds began to provide their consumers with a nourishment card with facts about their food instead of attempting to convince the public that their food was good for them.

McDonald’s Main Line of Business

McDonalds’ main line of business is actually real estate. McDonalds’ goes around buying up prime real estate in order to build more McDonald’s restaurants. As a result



References: Business Today, (2013) McDonalds in Russia –Defeated Communism with a Happy Meal. Retrieved from http://www.businesstoday-eg.com/case-studies/case-studies/mcdonalds-in-russia-defeated-communism-with-a-happy-meal.html The Huffington Post, (2013).McDonald’s China Plans to Open a New Store Every Day in Four Years. Retrieved from http://www.huffingtonpost.com/2011/07/29/mcdonalds-china-new-stores_n_913071.html McDonalds (2012). What Makes McDonalds? Retrieved from http://www.mcdonalds.co.uk/ukhome/whatmakesmcdonalds/questions/running-the-business/restaurant-locations/in-what-countries-does-mcdonalds-operate.html McDonald’s in the U.K. (2013). Fast facts. Retrieved from http://www.mcdonalds.co.uk/ukhome/Ourworld/Environment.html McDonald’s Pakistan, (2013). McDonalds’ Pakistan History. Retrieved from http://mcdonalds.com.pk/page/mcdonalds-pakistan-history Mourdoukoutas, P. (2012) McDonalds’ Winning Strategy, At Home and Abroad. Retrieved from http://www.Forbes.com/sites/panosmourdoukoutas/2012/04/20/mcdonalds-winning-strategy-at-home-and-abroad. Siddiqui, H. (2011). What is McDonald’s line of Business? Retrieved from http://hammadsiddiquiblog.com/what-is-mcdonald%e2%80%99s-line-of-business/

You May Also Find These Documents Helpful

  • Good Essays

    Question 1: How are customer's tastes changing in the fast-food industry? What impact do these changes have on Mc. Donald's? There are around 40 Million American are considered obese. We live in a world, where everything is almost instant. We can go to a drive up window and receive a fast, hot meal in less than 3 minutes. Everything is about fast. That is the Mc Donald's golden years. But sometimes, going too fast is not good for us. Customers now substitute healthy food for a quick cheap meal…

    • 923 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Scm in Mc Donald's

    • 5003 Words
    • 21 Pages

    OPERATION MANAGEMENT TERM PAPER on SUPPLY CHAIN MANAGEMENT AND OUTSOUTRCING OF MC DONALDS What is supply chain management? A supply chain is a system of organizations, people, technology, activities, information and resources involved in moving a product or service from supplier to customer. Supply chain activities transform natural resources, raw materials and components into a finished product that is delivered to the…

    • 5003 Words
    • 21 Pages
    Good Essays
  • Satisfactory Essays

    Mc Donald's Letter

    • 418 Words
    • 2 Pages

    Dear Mc Donald I have been a costumer for many years. I always get my breakfast and lunch from McDonald every day. I also recommend a lot of people, to go buy your food every day at mc Donald. That’s how much proud I was of your food, the quality of your food and ingredient were good and affordable. Everybody could afford something from McDonald. Another thing that I like about the company is the server and cashier, they are very nice to me when I go there I always feel welcome which is different…

    • 418 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Mc Donald’s Case Study McDonald's is one of the best-known brands worldwide and its core business being basically fast-food; it specializes in burgers (Big Mac) and fries. While other restaurants stick to their conventional menu will rarely innovate, McDonald’s on the other hand has been able to adapt to the local demand in a global environment by catering their menu to the local taste. This continuous product innovation & improvement based on detailed market research has helped keeping the brand…

    • 417 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Mc Donald's Case Study

    • 1148 Words
    • 5 Pages

    of the Mc Donald's, I will prepare a report include following factors: 1. Assess and analysis own situation 2. Define the Goal 3. Identify strategies for achieving your goals 4. Develop a plan for implementing your strategies The first factor I will focus on is to collect information for assessment and analysis the company’s situation. Main ways of assessment and analysis I will choose is SWOT analysis and competitive benchmarking, basic on the market…

    • 1148 Words
    • 5 Pages
    Powerful Essays
  • Better Essays

    SWOT ANALYSIS OF Mc DONALDS Mc Donald is one of the leading or we could say number 1 fast food chain in the world. It has achieved this top position and has beaten its various competitors just because of its ‘Just In Time’ strategy. As per Fortune Magazine 2005, Mc Donald is the best place to work specially for minorities. Because it does not required well educated staff or cook. STRENGHTS: 1. Largest Food Chain: Mc Donalds is the largest food chain specifically…

    • 2195 Words
    • 9 Pages
    Better Essays
  • Satisfactory Essays

    Mc Donald's Happy Meals

    • 287 Words
    • 2 Pages

    Write a press release for Mc Donald’s in response to the decision by San Fransisco city authorities ban MC Donald’s from giving toys with Happy Meals unless thes improve the nutritional content of the food. The Happy Meal has been created in 1979. But now, the San Fransisco authorities want to avoid Mc Donald to put toys in the box for children. Nobody can deny that the food from Mc Donnald’s is good for people, however, forbide to the company to put toys in his happy meals is not necessary…

    • 287 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Mc Donald’s and Hindu Culture Date: Sept 29, 2012 Question 1: What lessons does the experience of McDonald’s in India hold for foreign fast food chance and retails stores? Answer 1: Not only McDonald’s but also the other companies want to develop their business outside their counties, what they have to do first is to study and survey the countries they want to invest. Like this case, McDonald’s already knew cow is considered sacred and there are about 50% of the people are vegetarian in…

    • 504 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Hamburger | Desert | Salad | Big mac | Sundae | Salade fermière | Royal cheese | McFlury | Salade pêcheur | 280 gr Original | Mandise | | Big tasty | Mousse aux 3 chocolats | | Cheeseburger | Choco Glacé | | Hamburger | Coffe | | Mc Chicken | | | Filet-O-Fish | | | Chicken Mythic | | | Chicken burger | | | Wrap miel moutard | | | Wrap Libanais | | | Beef Classic | | | Because we live in a muslim country, McDonald had to remove all the meals composed…

    • 2377 Words
    • 10 Pages
    Good Essays
  • Good Essays

    The 4 Ps

    • 617 Words
    • 3 Pages

    The Four P’s The product you are looking for to increase the many dynamics of your business is I. I am applying for a Manager or Supervisory Logistician job producing nothing short of excellence. My resume includes over ten years of experience serving as a Logistics Chief in the United States Marine Corps also aiding in multiple roles not limited to the title of Logistics Chief. I was also responsible for inventory management and supply chain management. A logistics chief is equivalent to the…

    • 617 Words
    • 3 Pages
    Good Essays