mba student

Powerful Essays
SAPM INDUSTRY ANALYSIS

ALCHOLIC BEVERAGES INDUSTRY

Made By : Vaibhav Tomar

ISB&M Gurgaon
2013-15 Batch

Snapshot of liquor industry in India

Liquor industry break-up

Imported Beer

3% 13%

Country liquor

48%

IMFL

36%

Per-capita consumption: IMFL

(ltr/p.a./person)

120

100

80

60

40

20

0

South Africa

Brazil
Mexico

China
Taiwan
Hong Kong

Malaysia
India

Indonesia

Australia
Russia

Argentina

Thailand

Philippines
Vietnam

Egypt

Market share of IMFL companies

Others

13%

Mohan Meakins

9%

Tilak Nagar

4%
United Spirits

Jagatjit
53%

9%

Radico

12%

Indian-made foreign liquor (IMFL) industry break-up

Rum 20%

Brandy
Whisky
16%
59%

White spirits 5%

Per-capita consumption: beer

(ltr/p.a./person)

140

120

100

80

60

40

20

0

New Zealand
Denmark

India
Germany

China

Market share of beer companies

Others 13%

Mohan Meakins

6%

UB 50%

SAB Miler

31%

Beer industry break-up

Premium

1%

Standard

45%

Strong

54%

Market share: IMFL and country liquor

(%)

100

80

60

40

20

0

FY04
FY05
FY06
FY07
FY08
FY09
FY10
FY11

IMFL Country liquor

Region-wise market structure: IMFL

North 12%

East

9%

South

49%

West

30%

You May Also Find These Documents Helpful

  • Powerful Essays

    Mba Student

    • 1464 Words
    • 6 Pages

    MARKETING MANAGEMENT Lisbon MBA – FT 2013 Case: Facebook Harvard Business School Case 9-808-128 (2011) Ricardo Cepa 1.Why do people use Facebook and what do they do when they are there ? Since the launch of Facebook , constant updates and needs or wants, triggered this social network, broadening its scope permanentely. To answer the question why people use facebook, I believe the question what is the profile of the users…

    • 1464 Words
    • 6 Pages
    Powerful Essays
  • Satisfactory Essays

    Mba Student

    • 872 Words
    • 4 Pages

    Journal of Global Marketing, 22:173–174, 2009 Copyright c Taylor & Francis Group, LLC ISSN: 0891-1762 print / 1528-6975 online DOI: 10.1080/08911760902766039 BOOK REVIEW INTERNATIONAL MANAGEMENT: MANAGING ACROSS BORDERS AND CULTURES, SIXTH EDITION. H. Deresky. Upper Saddle River, NJ: Pearson Prentice Hall (2007), 512 pages. ISBN-13: 978-0136143260, ISBN10: 0136143261. List price: $180. Hardcover. The global business environment not only requires but also obligates businesses to develop proper…

    • 872 Words
    • 4 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Mba Student

    • 758 Words
    • 4 Pages

    INTERNATIONAL MARKETING Lesson #2 – Spring 2013 (Drue) Covered in the lesson |International Marketing - Writing | |Tone | |Audience | |Generating marketing expressions | |Yahoo Work in the Office Directive | |Discussion - Choice of product/service…

    • 758 Words
    • 4 Pages
    Satisfactory Essays
  • Good Essays

    MBA Student

    • 1175 Words
    • 5 Pages

    Case 1Reporting evidence from business and management research , Katie is working in her local NHS hospital on a six-month internship.,During her time there, the hospital plans the introduction of what they call a 'Leadership at all Levels' programme. All staff are to be encouraged to act as leaders, and Katie is asked to write a report for her manager setmakes a special point of telling Katie that the hospital wants to make its introduction 'evidencebased'. This means, he explains, that…

    • 1175 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    MBA Student

    • 386 Words
    • 2 Pages

    MOHAMAD AHMAD GHADDAR E-mail: mohamad_ghaddar@hotmail.com I. PERSONAL INFORMATION Date of Birth: July 20, 1985 Place of Birth: El Ghazie, Lebanon Citizenship: Lebanese Home address: Rome, Via Cambridge, 115 Civil status: Single II. EDUCATION HISTORY Current Studies: University of Rome – Tor Vergata Masters in Business Administration 2003-2008: Lebanese University - Faculty of Business and Economical Sciences Nabatieh, Lebanon Graduation: BA Degree in Banking and Finance 1991-2003:…

    • 386 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Mba Student

    • 737 Words
    • 3 Pages

    Authorization Letter Sample Writing authorization letters which are used for giving consent or assigning someone to act on your behalf, is a quite difficult task for many. This article will provide you with some authorization letter samples, which will make writing task easier for you. Authorization letters are used for business, medical, insurance, loan, legal and personal reasons. Authorization letters better known as letter of authorization, are generally used to grant some privileges or assign…

    • 737 Words
    • 3 Pages
    Good Essays
  • Good Essays

    MBA student

    • 19652 Words
    • 79 Pages

    ETHICAL PERSPECTIVES IN KENYAN ENTREPRENEURIAL SECTOR. A CASE OF SMEs IN NYERI TOWN PATRICK SANYA ODAME B211-0008-2013 A PRPOSAL PRESENTED TO Rev. Fr. Dr. /LECTURER DONATUS MATHENGE GICHUI IN PARTIAL FULFILMENT OF THE REQUIREMENTS FOR THE BUSINESS ETHICS AND VALUES-BMA 5102 OCTOBER, 2013 DECLARATION I declare that is my original work and has not been submitted for examination to any other institution for an award of Masters Degree to the best of my knowledge…

    • 19652 Words
    • 79 Pages
    Good Essays
  • Good Essays

    Mba Student

    • 1155 Words
    • 5 Pages

    1) Assume the role of an LB employee a) What is your everyday environment like (assume this would be normally involve face-to-face teams)? Specifically, consider how you would fill your day, what the office environment would be, what would determine your work priorities and the nature of your relationship with your colleagues and your client(s). Leo Burnett has a multidisciplinary team structure serviced each brand. Employees are responsible to provide full advertising service to meet client’s…

    • 1155 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    Mba Student

    • 5430 Words
    • 22 Pages

    Strategic Management 1 True/False Question The actual performance deviates positively over the budgeted performanve. This is an indication of superior performance Correct Answer True Select The Blank Question Bajaj started manufacturing of sunny is an example of ________. Correct Answer concentration strategy Multiple Choice Multiple Answer Question A Company's strategy Correct Answer Vital ingredient in determinig it's future , Yields growth, profits etc , may result in disaster if inappropriate…

    • 5430 Words
    • 22 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Mba Student

    • 593 Words
    • 4 Pages

    Airbus A3XX: Developing the World’s Largest Commercial Jet How will the project be financed? • $5.9 billion from internal equity • $3.5 billion from “risk-sharing partners” • $3.6 billion from “launch aid” • Total: $13.0 billion 1 Cost of capital • k = rf + β (rm – rf) • rf = .06 β = .84 (rm – rf) = .06 (page 8) (page 8) (given) • k = .06 + .84 (.06) = .1104 ≈ 11% What if the launch aid is “free?” • Cost of capital = $9.4 billion @ 11% $3.6 billion @ 0% $13.0 billion @ 8% 2…

    • 593 Words
    • 4 Pages
    Satisfactory Essays