Mba Project: a Study at Itc Limited

Powerful Essays
CHAPTER - 1

INTRODUCTION

Introduction:

About the industry:

Fast moving consumer goods are products that have a quick turnover, and relatively low cost. FMCG generally include a wide range of often purchased consumer products such as toiletries, soap, cosmetics, teeth cleaning products, shaving products and detergents, as well as other non-durables such as glassware, bulbs, condoms, batteries, paper products and plastic goods.

The purchasers usually put less thought into the purchase of FMCG than they do for other durable products such as electronic items. In comparison with other industries such as automobiles, computers, and airlines, FMCG business has a steady rate of growth, for it does not suffer from huge recession and layoffs every time the economy starts to dip. In FMCG business absolute profit made on the products is relatively small. Since they generally sell in large numbers, the overall profit on such products can be huge.

Indian FMCG industry is expected to grow at a base rate of at least 12% annually to become a ` 4,000 Billion industry in 2020, according to a new report by Booz & Company. The Report titled “FMCG Roadmap to 2020 – The Game Changers” was released at the CII FMCG Forum 2010 in New Delhi today. The Report noted that the positive growth drivers mainly pertain to the robust GDP growth, opening up and increased income in the rural areas of the country, increased urbanization and evolving consumer lifestyle and buying behavior. The big firms are growing bigger and small-time companies are catching up as well. According to the study conducted by AC Nielsen, 62 of the top 100 brands are owned by MNCs, and the balance by Indian companies.

Some of the notable players in the Indian FMCG Industry: 1. Hindustan Unilever Limited (HUL) 2. ITC Limited 3. Nestle India Limited 4. Colgate-Palmolive 5. Parle Products 6. Britannia Industries 7. Procter and Gamble 8. Asian Paints 9. Amul Dairy Limited

You May Also Find These Documents Helpful

  • Powerful Essays

    Csr of Itc Limited

    • 1368 Words
    • 6 Pages

    corporate decision-making, and the honoring of a triple bottom line: people, planet, profit. * ITC Limited- public conglomerate company headquartered in Kolkata, India. * Its turnover is $6 billion and a market capitalization of over $22 Billion. * The company is currently headed by Yogesh Chander Deveshwar. It employs over 26,000 people at more than 60 locations across India and is listed on Forbes 2000. * ITC has a diversified presence in Cigarettes, Hotels, Paperboards & Specialty Papers…

    • 1368 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    itc project

    • 5450 Words
    • 22 Pages

    A PROJECT REPORT ON Understanding the strategy & requirements for ITC Stationery Supplies, for penetrating ITC offers into Institutions SUBMITTED BY Shubhankar Sengupta Organization Guide Institution Guide Mr. Sanjay Banerjee Prof. Charanpreet Singh Area Manager Associate Dean ITC Limited, Kolkata Praxis Business School, Kolkata…

    • 5450 Words
    • 22 Pages
    Good Essays
  • Satisfactory Essays

    Itc Project

    • 12646 Words
    • 51 Pages

    ` PROJECT REPORT ON “ITC Ltd.Company” Submitted to: Mr.Ameet Sao Assistant Professor,Fundamentals of Management,CBS In partial fulfilment of the requirements for the award of the degree of BACHELOR OF BUSINESS STUDIES (1st Semester) Submitted by: KhumanthemRakeshSingh(BBS-1B),Roll no. 50279/2011 Deepak Kanojia(BBS-1B), Roll no.50252/2011 KartikPanwar(BBS-1B),Roll no.50278 /2011 CERTIFICATE This is to certify thatKhumanthem Rakesh Singh, a student of ShaheedSukhdev College…

    • 12646 Words
    • 51 Pages
    Satisfactory Essays
  • Better Essays

    and Industry Overview: ITC has operations in the FMCG (Fast Moving Consumer Goods) industry, Hotels(exclusive franchise in India of two brands owned by Sheraton International Inc), Paperboards & Specialty Papers, Packaging, Agri-Business and Information Technology. It is rapidly gaining market share even in its nascent businesses of Packaged Foods & Confectionery, Branded Apparel, Personal Care and Stationery. Competitive Positioning and Strategy ITC Limited is competitively positioned…

    • 1342 Words
    • 6 Pages
    Better Essays
  • Satisfactory Essays

    mba projects

    • 329 Words
    • 3 Pages

    MBA 4th Semester Paper – MB19 APPLIED MANAGEMENT OPERATION RESEARCH M.M. – 20 ASSIGNMENT 1 1- Describe the Sensitivity Analysis in operation management in detail. 2- Describe the Application of the Simplex Method in operation research. MBA 4th Semester Paper – MB19 APPLIED MANAGEMENT OPERATION RESEARCH M.M. – 20 ASSIGNMENT 2 1- Describe the Linear Programming for Optimization in detail. 2- What is Integer Programming and discuss in detail. MBA 4th Semester…

    • 329 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Mba Project

    • 1094 Words
    • 5 Pages

    HISTORY The Andhra Pradesh Dairy Development Co-operative Federation Limited started in 1974. The Government constituted an autonomous body-ANDHRA PRADESH DAIRY DEVELOPMENT CO-OPERATUVE FEDERATION LIMITED. To function on commercial lines to increase the turnover and efficiency at milk Chilling/cooling centers, one milk products factory, three feed mixing plant with turnover of Rs.1.3 crores. The corporation had taken up an aggressive strategy of development…

    • 1094 Words
    • 5 Pages
    Good Essays
  • Good Essays

    ITC A Case Study

    • 1964 Words
    • 8 Pages

    ITC- A CASE STUDY By: MIT SHAH, MBA.Tech EXTC, II Year, M624 ITC Limited or ITC is an Indian conglomerate headquartered in Kolkata, West Bengal. Its diversified business includes five segments: Fast Moving Consumer Goods (FMCG), Hotels, Paperboards & Packaging, and Agri Business & Information Technology. The following is the case study which studies the type of management, organizational culture, PEST analysis and CSR policies incorporated by ITC Limited. The key features of the strategies and policies…

    • 1964 Words
    • 8 Pages
    Good Essays
  • Powerful Essays

    Mba Project

    • 3283 Words
    • 10 Pages

    NAME OF STUDENT ANSHUL MANGAL DRIVE FALL 2014 PROGRAM MBA/ MBADS/ MBAFLEX/ MBAHCSN3/ PGDBAN2 SEMESTER 1 SUBJECT CODE & NAME MB0042- MANAGERIAL ECONOMICS BK ID B1625 CREDIT & MARKS 4 Credits, 60 marks Ques. 1. Inflation is a global…

    • 3283 Words
    • 10 Pages
    Powerful Essays
  • Powerful Essays

    Project Mba

    • 9646 Words
    • 39 Pages

    STUDY OF INVENTORY MANAGEMENT By S.BALAJI A PROJECT REPORT Submitted to the FACULTY OF MANAGEMENT STUDIES In partial fulfillment of the requirements for the award of the degree of MASTER OF BUSINESS ADMINISTRATION IN (FINANCE / MARKETING) (Emblem) ANNA UNIVERSITY CHENNAI 600 025 MAY, 2004 ii BONAFIDE CERTIFICATE Certified that this project report titled “A STUDY ON INVENTORY MANAGEMENT” is a bonafide work of Mr. S.BALAJI who carried out the research under my supervision. Certified further…

    • 9646 Words
    • 39 Pages
    Powerful Essays
  • Powerful Essays

    Project for Mba

    • 8171 Words
    • 33 Pages

    CUSTOMER FOCUS ON SUPPLY CHAIN MANAGEMENT IN PONLAIT, PUDUCHERRY SUMMER PROJECT REPORT Submitted by R.NITHYAN REGISTER NO: 27348326 Under the Guidance of Mrs. R.HEMALATHA, M.B.A., Faculty, Department of Management Studies in partial fullfilment for the award of the degree of MASTER OF BUSINESS ADMINISTRATION DEPARTMENT OF MANAGEMENT STUDIES SRI MANAKULA VINAYAGAR ENGINEERING COLLEGE PONDICHERRY UNIVERSITY PUDUCHERRY SEPTEMBER- 2007 SRI MANAKULA VINAYAGAR ENGINEERING…

    • 8171 Words
    • 33 Pages
    Powerful Essays