A Summer Training Project Report On “ A study of Customer Perception in Real Estate with specific preference to commercial sector”
Subject Code: MGM 303 Title : Summer Training Project Report
Semester – III
(Session 2013-14) R.A. PODAR INSTITUTE OF MANAGEMENT. FACULTY OF MANAGEMENT STUDIES . UNIVERSITY OF RAJASTHAN. J.L.N. Marg, Jaipur-302004
I take this opportunity to express my profound gratitude and deep regards to my guide, Mrs Richa Maini, HR Manager, Bardiya Real Estate Pvt. Ltd. for exemplary support, guidance and monitoring and constant encouragement throughout the course of this project work. I am grateful to Bardiya Real Estate Pvt. Ltd. and all its employees for making the environment conducive to learn from their practices & vast experiance in the industry. I also like to thank them for this opportunity to learn the market conditions by providing a platform to interact with the employees directly. I am also grateful to my teachers and mentor for guiding me.
OBJECTIVE OF THE STUDY
1. To determine the customer’s perception.
2. To determine the customer’s expectations.
3. To determine the problems faced by the customer while investing for property.
The Indian economy is the second largest growing economy of the world and the Real estate sector is one of the major contributors in the growth of the Indian economy. I have undertaken this study to analyze the perception of the investor in the real estate sector and also to identify the various reason contributing to the growth of the sector. The study is based on the data collected both through primary sources such as questionnaires, personal interviews and secondary sources like internet, journals, books and magazines. The sample size taken for the study was of 200 respondents who were interviewed personally and on telephonic interview. The study also looks into the role of the government by way of different policies that effect the investment decision of the investor. A case study was made on Bardiya Real Estate Pvt Ltd. The case study is based on the investment made by the company in Rajasthan. It overs the problems faced by the company and the future prospect of that project.
Customer Perception is defined as the way that customer usually view or feel about certain services and product. From the layman’s prospective, perception is defined as an act of being aware of one’s environment through physical sensation, which denotes an individual’s ability to understand. (Source: investopedia.com)
Perception is the process whereby people select, organize and interpretate sensory...
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