mba marketing

Table of Contents

Introduction .........................................................................................
Purpose of this report ...............................................................................

Marketing Management
Marketing Management defined..................................................................
Mission and objectives ................................................................................
Task marketer to manage the marketing activities...............................
Benefits of marketing management.............................................................. Market orientation
Market orientation defined…………………………………………. …….
Key factors that serve as benefits and barriers……………………………..
Benefits of market orientation…………………………………………………..
Customer orientation ............................................................................. ....... Competitor orientation .................................................................................. Interfunctional coordination ..........................................................................

Beneficial for an organization.......................................................................

McDonald 's is a market oriented…………………………………………

Survey on macdonald marketing strtegies………………………………….

Conclusion……………………………………………………………….

References..........................................................................................................

This essay will critically discuss what is marketing management, It focuses on the tasks marketers must perform to manage the marketing activities of their organizations and the environment of marketing decisions Secondly, This essay will discuss about the market orientation. It focuses on the Key factors that serve as benefits and barriers to a company attempting to become market oriented and advantages of market orientation. Thirdly, This essay will critically

References: Kotler, P. 1997. ‘Marketing Management '. Sixth Edition. Englewood Cliffs, New Jersey, Prentice-Hall, Inc., Levitt, T Maslow, A.H., 1943. ‘A Theory of Human Motivation '. Originally published in Psychological Review, Mazur, P.M, 1947 ‘Does distribution cost enough? ' Fortune 36; (November) Narver, J. C. and Slater, S.F. 1990. ‘The Effect of a Market Orientation on Business Profitability '. The Journal of Marketing, Vol. 54, No. 4; October 1990; pages: 20-35. Published by the American Marketing Association. Stokes, D.R., 1997. ‘A Lesson in Entrepreneurial Marketing from the Public Sector '. Marketing Education Review, Volume.7. Satyendra Singh, 2004 “Market orientation, corporate culture and business performance George S Day 1999 The Market Driven Organization: Understanding, Attracting, and Keeping... Richard Meek, Roger Palmer, Lynn Parkinson Managing Marketing Performance, 2008-2009 Narver, John C. and Stanley F. Slater (1990), “The Effect of Mar- ket Orientation on Business Profitability,” Journal of Market- ing, 54 (October) Kotler, P., Armstrong, G Jaworski, Bernard and Ajay K. Kohli (1993), “Market Orientation: Antecedents and Consequences,” Journal of Marketing, 57 (July), Webster, Frederick E., Jr Bassington, F., Pettitt, S. (2007) “Essentials of Marketing”, second edition. London: Prentice Hall Neutral