MBA macq paper
MCQs
Basics of Marketing – MBA SEM-I
Chapter 1.
1. Marketing is about ensuring the right------, in the right-------, at the right----, at the right -----.
a. Product / place / time / price
b. Price / offer / price / time
c. Thing / place / time / price
d. None of the above
2. ------------is a place, where everything connected with a certain market can be found.
a. Supermarket
b. Metamarket
c. E- retail
d. All the above
3. A marketing strategy that is developed by thinking about the business as a whole, its place in the broader economy and society, and in the lives of its customers and stake holders .This is called as :
a. Marketing strategy
b. Holistic marketing
c. Integrated marketing
d. Relationship marketing
4. CRM is using information to create marketing strategies that develop and sustain desirable customer relationships. True or False?
5. If Promotion :: Communication , then Place :: ??
a. Reach
b. Customer solution
c. Convenience
d. Compatibility
6. The marketing concept holds that customers will remain loyal if:
a. The customers' needs are met at a price that represents value for money.
b. The company's marketing activities are persuasive enough.
c. The company produces a product with enough features to satisfy everybody
d. A company offers numerous 'specials'.
7. The economic opportunity available to you in any geographic market can be called as :
a. Market share
b. Market place
c. Market potential
d. Holistic marketing
8. Marketing decisions propelled by an immediate or a short-term gain ignoring long-term implications can prove disastrous for any business. What would you describe this as :
a. Marketing wisdom
b. Management madness
c. Marketing Myopia
d. Marketing urgency
9. Sales is about --------------- -------------- the customer.
a. Pulling products towards
b. Compelling
c. Pushing products to
d. Building relations with
10. The Marketing approach aims at :
a. Pulling
Basics of Marketing – MBA SEM-I
Chapter 1.
1. Marketing is about ensuring the right------, in the right-------, at the right----, at the right -----.
a. Product / place / time / price
b. Price / offer / price / time
c. Thing / place / time / price
d. None of the above
2. ------------is a place, where everything connected with a certain market can be found.
a. Supermarket
b. Metamarket
c. E- retail
d. All the above
3. A marketing strategy that is developed by thinking about the business as a whole, its place in the broader economy and society, and in the lives of its customers and stake holders .This is called as :
a. Marketing strategy
b. Holistic marketing
c. Integrated marketing
d. Relationship marketing
4. CRM is using information to create marketing strategies that develop and sustain desirable customer relationships. True or False?
5. If Promotion :: Communication , then Place :: ??
a. Reach
b. Customer solution
c. Convenience
d. Compatibility
6. The marketing concept holds that customers will remain loyal if:
a. The customers' needs are met at a price that represents value for money.
b. The company's marketing activities are persuasive enough.
c. The company produces a product with enough features to satisfy everybody
d. A company offers numerous 'specials'.
7. The economic opportunity available to you in any geographic market can be called as :
a. Market share
b. Market place
c. Market potential
d. Holistic marketing
8. Marketing decisions propelled by an immediate or a short-term gain ignoring long-term implications can prove disastrous for any business. What would you describe this as :
a. Marketing wisdom
b. Management madness
c. Marketing Myopia
d. Marketing urgency
9. Sales is about --------------- -------------- the customer.
a. Pulling products towards
b. Compelling
c. Pushing products to
d. Building relations with
10. The Marketing approach aims at :
a. Pulling