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Mba 685 Strategic Audit Paper

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Mba 685 Strategic Audit Paper
Strategic Audit of a Corporation;

An Analysis of Wal-Mart

MBA 685

Written by:
Michelle Ujene

1. Current Situation
1.1 Current Performance: Wal-Mart Stores Incorporated, or Wal-Mart as popularly known, is a publicly traded company. The company has continued to increase its sales income over the period of existence since 1962. Recent financial records revealed that net sales increased from $418.9Billion recorded in 2011 fiscal year to $443. 9 Billion in 2012 fiscal year, representing a percentage growth of 5.63%. A cursory look at the 2012 audited financial statement of Wal-Mart revealed that there was a continue deep in net sales between 2008 and 2010 fiscal year. This continued decline can be attributed to the state …show more content…
This has highlighted and broadened their need to succeed and remain at the top in the retail industry. Though closely marked by online marketers like Amazon and eBay, Wal-Mart’s marketing strategy consists of flooding the market with their presence and this is frightening for companies who find Wal-Mart’s physical presence and business practices disturbing. With such a substantial spread of many outlets, extremely reasonable pricing, and a huge market share, their marketing strategy has necessitated a global takeover of all the appropriate …show more content…
(2012). Wal-Mart. Retrieved May 27th 2013 from http://stock.walmart.com/financial-reporting/non-gaap-measures Policies. (2012). Wal-Mart. Retrieved May 28th 2013 from http://corporate.walmart.com/policies
Strategic Management and Business Policy, 13th Edition by Thomas L. Wheelen and J. David Hunger.
Strategic minds; Business development & creative Marketing. Retrieved June 2nd 2013 from http://www.strategicminds.eu/blog/the-wal-mart-marketing-strategy

The Causes and Consequences of Wal-Mart’s Growth, written by Emek Basker, April 2007. Retrieved June 3rd 2013 from http://econ.missouri.edu/working-papers/2006/wp0611_basker.pdf
Understanding customer retention in the retail industry. Retrieved June 3rd 2013 from http://www.deloitte.com/assets/Dcom- UnitedStates/Local%20Assets/Documents/us_consulting_Customer_Retention_031711.pdf
Wal-Mart SWOT analysis. 2013. Retrieved June 1st 2013 from http://www.strategicmanagementinsight.com/swot-analyses/walmart-swot-analysis.pdf
Wal-Mart News. Retrieved June 3rd 2013 from
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