Mazda: Positioning a Product Line

Topics: Culture, Sociology, Geert Hofstede Pages: 31 (5033 words) Published: August 21, 2013
Chapter 04
Cultural Dynamics in Assessing Global Markets

True / False Questions

1. (p. 93) There is a moderate level American-style risk-taking among Japanese investors. FALSE

Difficulty: Easy
Type: Knowledge

2. (p. 93) The liberalization of Japan's capital markets in recent years now gives Japanese more freedom of choice in their investments. However, only twelve percent of household financial assets are directly invested in stocks and a mere two percent in mutual funds. TRUE

Difficulty: Moderate
Type: Knowledge

3. (p. 93) The Japanese transition into a more modern and stable securities market has been a smooth one. FALSE

Difficulty: Easy
Type: Knowledge

4. (p. 94) The manner and amount in which people consume are factors that dictate their style of living. TRUE

Difficulty: Easy
Type: Knowledge

5. (p. 94, footnote #1) Apparently obesity in the United States is causing Disneyland to deepen the channel on which its Small World boats float to keep the boats from bottoming out. TRUE

Difficulty: Easy
Type: Knowledge

6. (p. 94) Culture deals with a group's design for living.
TRUE

Difficulty: Easy
Type: Comprehension

7. (p. 94) According to the text, culture is specifically how well someone walks, talks, or writes. FALSE

Difficulty: Easy
Type: Knowledge

8. (p. 94) Marketers are often considered to be agents of change with respect to culture. TRUE

Difficulty: Moderate
Type: Comprehension

9. (p. 94) Culture affects every part of our lives, every day, from birth to death and everything in between. TRUE

Difficulty: Easy
Type: Comprehension

10. (p. 98) According to Dutch professor Geert Hofstede, culture is a figment of our imagination. FALSE

Difficulty: Moderate
Type: Knowledge

11. (p. 99, Exhibit 4.4) According to the text, culture can trace its origins to geography, history, technology and political economy, and social institutions. TRUE

Difficulty: Moderate
Type: Knowledge

12. (p. 99, Exhibit 4.4) Good illustrations of elements of culture would be one's family, religion, schools, media, government, and even corporations. FALSE

Difficulty: Moderate
Type: Knowledge

13. (p. 104) In most cultures the first social institution infants are exposed to outside of the home takes the form of a church or other religious institution. TRUE

Difficulty: Moderate
Type: Comprehension

14. (p. 103) The two social institutions that most strongly influence values and culture are governments and nonprofit institutions. FALSE

Difficulty: Hard
Type: Comprehension

15. (p. 106) Underlying the cultural diversity that exists among countries are fundamental differences in cultural values. TRUE

Difficulty: Moderate
Type: Knowledge

16. (p. 107) The Individualism/Collectivism Index measures the tolerance of social inequality. FALSE

Difficulty: Moderate
Type: Knowledge

17. (p. 107) Aspects of additional data sets related to values related to leadership and organizations developed in the 1990s coincide with Hofstede's data collected 25 years earlier. TRUE

Difficulty: Easy
Type: Knowledge

18. (p. 107) Rebecca Nguyen is attempting to measure power inequality between superiors and subordinates within AT&T's social system. The best measure would be the Power Distance Index. TRUE

Difficulty: Moderate
Type: Application

19. (p. 111) Anthropologist Edward T. Hall tells us that culture is communication. TRUE

Difficulty: Moderate
Type: Comprehension

20. (p. 112) With respect to languages, Spanish, Italian, French, and Portuguese are all classified as Romance languages because most poetry is written in these languages. FALSE

Difficulty: Moderate
Type: Application

21. (p. 112) A researcher for the Gallup polling organization is designing a questionnaire that will explore people's attitudes toward the arts,...
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