Mayflower Corporation: Moving Times & Moving Markets
Questions-Answers
Q1: For a company that wants to stay in the transportation business, maximize return on investment, and increase market share, has Mayflower successfully adapted to the deregulated environment? Is it moving into markets with good prospects? What does your group think ?
A1: Yes, Mayflower has definitely managed to adapt to the challenging new environment and come up with the best possible strategy.
As mentioned in the given article that Mayflower was into transportation of corporation and domestic goods, but owing to the sensitive nature of the domestic goods market along with the problem of deregulation and cheap labour subsequently, the best thing which this company could have done was minimize its losses, maximize operations and at the same time maintain its level of expertise, professionalism and brand image.
And we must say that Mayflower bosses managed to do just that, here is how:
Expertise:
Mayflower convinced manufacturers that electronic equipment needs special handling in air-ride suspension vans used by house hold goods movers like Mayflower, rather than the steel spring trailers used by general freight common carriers.
Professionalism:
To offset the seasonality of household goods moving and to be immune to economic cycles, Mayflower expanded into the transportation of school children. Mayflower offers to rid school boards of the headaches of school bus operations and at the same time, because of its expertise, reduce cost 10-15 percent. The potential for expansion in the market is considered very high. The public sector accounts for 80 percent of all school bus activities now.
Brand image:
Quicker movement of goods has also been a selling point of Mayflower. Mayflower is adding to fleet size and sales force to penetrate the market even further.
Keeping in mind what the response has been from the responsible personnel at Mayflower, with regards to the mentioned changes, we would conclude that yes they are moving
Q1: For a company that wants to stay in the transportation business, maximize return on investment, and increase market share, has Mayflower successfully adapted to the deregulated environment? Is it moving into markets with good prospects? What does your group think ?
A1: Yes, Mayflower has definitely managed to adapt to the challenging new environment and come up with the best possible strategy.
As mentioned in the given article that Mayflower was into transportation of corporation and domestic goods, but owing to the sensitive nature of the domestic goods market along with the problem of deregulation and cheap labour subsequently, the best thing which this company could have done was minimize its losses, maximize operations and at the same time maintain its level of expertise, professionalism and brand image.
And we must say that Mayflower bosses managed to do just that, here is how:
Expertise:
Mayflower convinced manufacturers that electronic equipment needs special handling in air-ride suspension vans used by house hold goods movers like Mayflower, rather than the steel spring trailers used by general freight common carriers.
Professionalism:
To offset the seasonality of household goods moving and to be immune to economic cycles, Mayflower expanded into the transportation of school children. Mayflower offers to rid school boards of the headaches of school bus operations and at the same time, because of its expertise, reduce cost 10-15 percent. The potential for expansion in the market is considered very high. The public sector accounts for 80 percent of all school bus activities now.
Brand image:
Quicker movement of goods has also been a selling point of Mayflower. Mayflower is adding to fleet size and sales force to penetrate the market even further.
Keeping in mind what the response has been from the responsible personnel at Mayflower, with regards to the mentioned changes, we would conclude that yes they are moving