Maybelline

Satisfactory Essays
Cosmetics sector
International retailer
Maybelline New York

Company Backgrounds
The Maybelline Company was created by New York chemist T.L Williams in 1995. In his early 20s, he noticed that his younger sister applying a mixture of Vaseline with coal. The product was local hit, but the awkward name held it back. His sister, who inspired the product, was named Maybel. So T.L Williams re-named it Maybelline, a combination of Maybel and Vaseline. It is under this name that Maybelline has achieved its now legendary status in the field of cosmetics.
The key of successful of by Maybelline New York is has a modern product and good technology suitable target market who want Maybelline New York. And executive of Maybelline New York is also incisive view and expectation that Maybelline must be easy to reach consumer.
Nowadays, Maybelline New York is leader of cosmetics. Maybelline New York is cosmetic brand ranking first in the world and available in over 90 countries worldwide product Maybelline New York are sold in retail pharmacies, retail sales of affordable, supermarkets, shop specific products for beauty almost everywhere in Australia.
The slogan of Maybelline New York is “Maybe She’s born with it. Maybe it’s Maybelline.”

Product
Maybelline Face Products- Maybelline offers a wide range of products, foundation, concealer, powder, blush and bronzer.
Maybelline Eyes- Maybelline carries an extensive range of eye products to help bring out the natural beauty in your eyes such as eye shadow, liner and brow and mascara.
Maybelline Lips- Maybelline has also an extensive range of lip products that are lip color, lip gloss and lip liners.
Segmentation
The segmentation of Maybelline New York: * Youngster : 16-25 years old * Office lady: 26-35 years old * Career women: 35 above
The target market of Maybelline New York is audience of 16 to 25.
Strategy of the company
Product of Maybelline New York can be found in major mass-market retailer

You May Also Find These Documents Helpful

  • Good Essays

    Maybelline

    • 1241 Words
    • 5 Pages

    Marketing Marketing is the business function that identifies unfulfilled needs and wants, defines and measures their magnitude, determines which target market the organization can best serve, decides on the appropriate products, pricing and promotion and distribution programs to serve these markets to develop a market orientation. From a societal point of view, marketing is the link between a society’s material requirements and its economic patterns of response. Marketing satisfy these needs and…

    • 1241 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Maybelline

    • 656 Words
    • 3 Pages

    Current status Maybelline is one of the world's leading cosmetic companies with branches in different countries, based in US, has launched a multilingual website to suit the needs of women from various parts of the countries History T.L. Williams founded The MAYBELLINE Company in 1915 and introduced MAYBELLINE Cake Mascara in 1917 as the first modern eye cosmetic to be produced for everyday use. The firm and brand name MAYBELLINE was adopted in honour of his oldest sister, Mabel, from whom…

    • 656 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Pom- Maybelline

    • 1014 Words
    • 5 Pages

    INTRODUCTION: Maybelline was started in 1915 by T.L. Williams. In 1917 Maybelline introduced cake mascara, to darken the eye lashes, which was the first mascara ever invented. It has expanded its marketing a lot over the next 90 years. The brand and its product are sold in every mass marketing retailer store, all drug stores, grocery stores, and discount stores, including health and beauty shop. They sell foundation, mascara, eye shadow, concealer, powder, blush, bronzer, eye liner, brow liner,…

    • 1014 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Maybelline

    • 2110 Words
    • 9 Pages

    2. What is Amazon’s inventory management policy? Do you think that for a business like Amazon this is the best policy? Give two other inventory management strategies Amazon could use as part of its inventory management policy. Amazon believes in having products at the right place, in the right amount and at the right time, which will also help the company to reduce inventory carrying costs. Amazon currently has a competent inventory management system which control the costs associated with the…

    • 2110 Words
    • 9 Pages
    Powerful Essays
  • Satisfactory Essays

    Maybelline Case Study

    • 1642 Words
    • 7 Pages

    CASE STUDY Marketing Audit Maybelline Cosmetics Natali Louise 2010 Natali L 1/1/2010 TABLE OF CONTENTS 1. EXECUTIVE SUMMARY 2. IDENTIFY MAYBELLINES CORPORATE & MARKETING OBJECTIVES 3. DEFINE THE PROBLEM 4. EXTERNAL ENVIROMENTAL PROBLEM * MARKET DEFINITION * MARKET SIZE * MARKET GROWTH * MARKET STRUCTURE * MARKET TRENDS * COMPETITION * MARKET SEGMENTATION 5. INTERNAL ENVIROMENT (EXISTING MARKETING MIX) * PRICE, PRODUCT…

    • 1642 Words
    • 7 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Maybelline SWOT Analysis

    • 355 Words
    • 2 Pages

    Yeah. Good luck Welcome to Wikipedia, the free encyclopedia that anyone can edit. 4,438,957 articles in English Arts Biography Geography History Mathematics Science Society Technology All portals From today's featured article Charlie Chaplin (1889–1977) was a British comic actor, filmmaker, and composer who rose to fame in the silent era. Chaplin became a worldwide icon through his screen persona "the Tramp" and is considered one of the most important figures of the film industry…

    • 355 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Maybelline, Red Bull, Subway In today’s society, advertising slogans have become attention getters that give the consumer reasons to buy their products. Advertisement slogans are used for everything from selling a car, or selling shampoo and to make a big juicy burger look more appealing. One way advertisers have made their ads big attention getter is by appealing to the consumer’s wants and needs. The three popular advertisement slogans are below, and it will be explained how each…

    • 891 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Maybelline vs. Mary Kay

    • 1596 Words
    • 7 Pages

    Kay vs. Maybelline Mary Kay has been one of America’s most trusted global names in skin care, makeup & body care for many years, as well as Maybelline cosmetics. Both provide America and the rest of the world with astonishing beauty products like make up, lip stick, and lip gloss. When American women and teenagers go out to buy their cosmetics, they are bombarded with different ads and different products saying that what they make is the best thing out there. Mary Kay and Maybelline cosmetics…

    • 1596 Words
    • 7 Pages
    Good Essays
  • Powerful Essays

    I. Product(s) name Short stumpy lashes are the bane of almost every Asian girl's life. They tend to point downwards and smudge your mascara, and they lack the drama of foreign women's winged wonders. Now Maybelline Long Extreme Mascara focused heavily on their lashes. The product features an elastic formula that stretches lashes, and is infused with vitamin B-5 formula that conditions and shines. The product's name can be easily recognized and understood. The name stands for the functions that…

    • 3491 Words
    • 14 Pages
    Powerful Essays
  • Good Essays

    Maybe it’s Maybelline.” (Maybelline). Both women and now men are constantly bombarded with advertisements about their appearance. From this new makeup brand to buy this clothing line and even to follow this new trend. Advertisements are asking them, are you skinny enough, are you pretty enough, are you wearing the latest trends, are you wearing the best makeup? Maybelline is a drug store cosmetics line of makeup, it is owned by L’oreal Paris. (Wayne, 1995) Like most brand out there, Maybelline puts out…

    • 1860 Words
    • 8 Pages
    Good Essays