Max's Restaurant

Topics: Philippines, Metro Manila, Philippine cuisine Pages: 6 (1278 words) Published: February 27, 2013
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Max's Restaurant

Main office: Max's Restaurant Marketing
11th Floor, EcoPlaza Building,
Pasong Tamo Ext., Makati, Philippines, 1231
Phone:dial 7-9000 for Max's Delivery (Metro Manila Philippines only)

Be part of the Max's Online community by reaching them through the following: Order & Pay Online:


Max's Restaurant at SM City Pampanga in Mexico, Pampanga.
Max's Restaurant currently has over 127 branches in the Philippines. The chain also has branches in the U.S. states of California, Hawaii, and New Jersey, and its first Canadian branch in Toronto, Ontario. A store opened in Vancouver, British Columbia in March 2012. More branches will open soon[when?] in Sydney, Australia, and Dubai, United Arab Emirates, and Queens, New York.


Max's Restaurant's beginnings started in 1945, after World War II. Maximo Gimenez, a Stanford - educated teacher, befriended the American occupation troops stationed at Quezon City. Because of this friendship, the soldiers regularly visited Maximo's nearby home for a drink or two. Later on, the troops insisted that they pay for their drinks. This prompted Maximo to open a cafe; where the troops could enjoy food and drinks.

The cafá initially served chicken, steak and drinks. Maximo's niece - Ruby, who managed the kitchen, created a special recipe for chicken that became an instant favorite for the GIs. Soon, the Filipino public heard about the delicious chicken - tender, juicy and crispy - and they came too! Max's Restaurant was born.

Over the years, Max's Restaurant's popularity grew and became known as "the house that fried chicken built". It has expanded in Metro Manila, Southern and Northern Luzon, Cebu and California, USA.

Looking towards the next millennium, Max's Restaurant has established itself as a household name, an institution, and a proud Filipino tradition. The second and third generations of the family continue to zealously uphold the standards and traditions set by Maximo and Ruby for all Max's Restaurants..

Today Max's Restaurant has opened a window of business opportunity for dynamic individuals interested and willing to invest in the long standing tradition of quality which only a Max's Restaurant can offer. It opened its doors to franchising for the first time in the second quarter of 1998. This is the opportunity to join the thriving food service industry in the Philippines.


MAX’S RESTAURANT is a well known restaurant in the Philippines and several countries abroad. The logo is simple and easy to remember, red background and indicated below right is the year the company started “Max’s Restaurant 1945”. MAX'S RESTAURANT "THE HOUSE THAT FRIED CHICKEN BUILT." Registered trademark. This is a brand page for the MAX'S RESTAURANT "THE HOUSE THAT FRIED CHICKEN BUILT." trademark by MX BONJORI INTERNATIONAL, INC. in National City, , 91950.


Max's Fried Chicken ™
The fried chicken that started it all for Max's! Fried golden-brown with the world-famous secret recipe that others can never copy. This fried chicken is truly "Sarap to the Bones™

Per Table Set Menus
The Max's Set Meals for groups of 5 or 10 people! Great for the whole family or for sharing with friends!

Cater Trays
The best way to feed groups of 20 or more! The Max's Cater Tray is your answer to sudden food catering needs for meetings and get-togethers!

Combo Meals
The Max's Combo Meals are for those who wish to have the Max's Fried Chicken™ together with their choice Max's dish! The best meal for the single diner

Max's Corner Bakery ™
Select Max’s Corner Bakery™ freshly-baked goodies now available! Cap off your meal with these delectable baked items from Max’s very own bakeshop brand

Max's Valentine Sweets
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