Matt Grant Case Study
Matt Grant is an ambitious businessman who has found himself at a critical life crossroad as he faces possible discharge from his corporate career while conceptualizing an innovative business endeavor. Trekking through a handful of failed corporate projects with the company he currently works for, he must decide whether he wants to play it safe and remain a corporate employee or take an opportunistic leap of faith in the business realm. Matt is not alone in his experiences. His wife journeys with him through his trials, and also experiences career setbacks as a result of Matt's past failures. Matt actively lays the foundation for his venture and puts a great deal of work in to his aspiring business concept. The Grants must make an abrupt, considerable life decision together which will affect their marriage, their financial situation, and their livelihood.
MATT GRANT CASE STUDY Matt Grant is a driven individual in the business world with the forward thinking skills any potential entrepreneur should possess. Despite Matt's enthusiasm in the corporate environment, he and his career are not invulnerable to shifting winds in the economy. Throughout the course of five years, Matt journeys turbulently across the country with his equally intelligent wife, Margy, on account of unsuccessful business quests with the Teradyne corporation. The journey, entailing of traveling from coast to coast, results in failure for Matt and unneeded excessive work for Margy and her law career, as she is obligated to take two separate bar exams. Ultimately, the Grants come full circle and disembark back to their original launch pad. Fortunately, his stressful voyage is not all for nothing. While on the West coast, Matt identifies an innovative athletic magazine business, RacePlace, which lacks East coast presence. Despite substantial past
References: Bygrave, W.D. & Zacharakis, A. (2014). Entrepreneurship, 3rd ed. Hoboken, NJ: John Wiley & Sons, Inc. ISBN: 978-1-118-58289-3