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Matkot Case Study

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Matkot Case Study
Matkot sensation

“Matkot” is a popular paddle ball game in Israel similar to beach tennis. The goal of the game is to hit a small rubber ball with a wooden racket in pairs or small groups as many times as possible without dropping it. The sport is named after the racquet, the “Matka”, and suitable for all ages and all skill levels (wikipedia, n.d). “Matkot” is very cheap game and it is easy to carry from one place to another. There are a few kinds of matka racquets, for different kinds of players- beginners and professionals. In this article we will examined two potential countries in order to export and sell there Matkot: Rio de Janiero,Brazil and Los Angeles, California. We chose those countries because of their amazing beaches, their popular
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Brazil coastline spread out is over 7,491 km, and is the 16th longest coastline in the world (wikipedia, n.d). Generally, Brazil is a country with high temperature climate. Most of the year, the climate in Rio is warm and humid with exceptions because of the altitude, vegetation and closeness to the ocean. The temperature over the year are around 30°C , occasionally temperatures can reach to a high of 40°C . Because of Brazils tropical weather it is an all-year round destination (Rio de Janeiro, Brazil, n.d). The average of rainy days in Rio is 10 days per month (World Weather & Climate Information, …show more content…
You can see a lot of beach hike strolls, people that are doing yoga,paddle boarding, boxing and Games of soccer, volleyball, seem to be going on 24 hours of the day.
The sport of frescobol, played with wooden bats, is common as well. Essentially bat and ball, Frescobol requires you to stand about 15 feet away from your partner, and hit the ball back and forth between you with a racquet. You can build up speed until you have a good rhythm going – very similar to "Matkot" just with a different shape of racquet. In fact, Frescobol has become so much of a popular beach activity in Brazil and can be designed as fiberglass or wooden racquet in a variety of colours and designs (What is Frescobol? n.d.).
One of the LA area's more popular beaches is “Venice” beach. Venice Beach is the 2nd largest tourist attraction in Southern California after Disneyland. When it comes to Los Angeles tourism, there are certain landmarks, cultural events, sporting events, and conventions that attract the most tourists (Los Angeles Tourism,

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