Matilda Jane Marketing Study
Marketing Concept Paper
Matilda Jane Clothing Apparel
Marketing Concept The marketing concept can be defined as the idea that an organization should strive to satisfy the needs of customers, while also trying to achieve the organization’s goals.1 The marketing concept is about matching a company 's capabilities with customer wants. This matching process takes place in what is called the marketing environment. Businesses have to take into account their competitors, as well as changes in the political, economic, social and technological environment. The before mentioned factors must be taken into account as an organization tries to match its capabilities with the needs and wants of its target customers. An organization that adopts the marketing concept accepts the needs of potential customers as the basis for its operations. Success is dependent on satisfying customer needs. These needs are successfully satisfied by designing a marketing program, as well as having the correct combination of product, price, promotion and place. Matilda Jane Clothing collection for girls is a privately owned company that has been in operation for approximately three years. Matilda Jane manufactures unique girl’s clothing with each product being custom designed and sold similar to art; a limited number of each design is produced. Matilda Jane does not have a structured marketing concept in place. Inadvertently, a marketing concept is slowly developing through the sales strategy that Matilda Jane is using to grow its business. Thus, their marketing concept would be to supply a one of a kind limited collection of clothing; justifying a premium price point. They have been successful since their conception three years ago in satisfying their customer, as the clothing is in high demand. As an example, in February of this year, Matilda Jane decided to host an "online" Art Show for those who could not attend one of the two Art Shows held in US locations throughout the year. This would
Matilda Jane Clothing Apparel
Marketing Concept The marketing concept can be defined as the idea that an organization should strive to satisfy the needs of customers, while also trying to achieve the organization’s goals.1 The marketing concept is about matching a company 's capabilities with customer wants. This matching process takes place in what is called the marketing environment. Businesses have to take into account their competitors, as well as changes in the political, economic, social and technological environment. The before mentioned factors must be taken into account as an organization tries to match its capabilities with the needs and wants of its target customers. An organization that adopts the marketing concept accepts the needs of potential customers as the basis for its operations. Success is dependent on satisfying customer needs. These needs are successfully satisfied by designing a marketing program, as well as having the correct combination of product, price, promotion and place. Matilda Jane Clothing collection for girls is a privately owned company that has been in operation for approximately three years. Matilda Jane manufactures unique girl’s clothing with each product being custom designed and sold similar to art; a limited number of each design is produced. Matilda Jane does not have a structured marketing concept in place. Inadvertently, a marketing concept is slowly developing through the sales strategy that Matilda Jane is using to grow its business. Thus, their marketing concept would be to supply a one of a kind limited collection of clothing; justifying a premium price point. They have been successful since their conception three years ago in satisfying their customer, as the clothing is in high demand. As an example, in February of this year, Matilda Jane decided to host an "online" Art Show for those who could not attend one of the two Art Shows held in US locations throughout the year. This would
References: / Endnotes 1 2 Kerin Hartley Rudelius Marketing Edition 9, p. 18 Kerin Hartley Rudelius Marketing Edition 9, p.226 3 Kerin Hartley Rudelius Marketing Edition 9, p.237 4 Kerin Hartley Rudelius Marketing Edition 9, p.13 5 http://fastpitchnetworking.com/buyprofile_nocokkie.cfm?ContactID890133 6 Kerin Hartley Rudelius Marketing Edition 9, p. 254 7 Kerin Hartley Rudelius Marketing Edition 9, p.254 8 Kerin Hartley Rudelius Marketing Edition 9, p.293 9 Kerin Hartley Rudelius Marketing Edition 9, p. 331 10 http://www.marketingteacher.com/Lessons/lesson_place.htm 11 Kerin Hartley Rudelius Marketing Edition 9, p. 390 12 Kerin Hartley Rudelius Marketing Edition 9, p. 394 13 Kerin Hartley Rudelius Marketing Edition 9, p. 390 12