Topics: Intrinsic value, Advertising, World Pages: 2 (439 words) Published: March 6, 2013
Materialism in the Modern World
How much do you value your possessions? Do you value your belongings more than you value your friends, family, love or yourself? The truth is that obsession with possessions has become a way of life in today’s society. Materialism, the theory or doctrine that physical well-being and worldly possessions constitute the greatest good and highest value in life. This means that people now look to worldly possessions for happiness. These possessions are then used to make things and people behave or respond the way we desire. We have become successful with manipulating the world around us to suit our style, that we have come to believe that altering our surroundings is the way to solve all our problems. We go through life contemplating that inner well-being depends on what we have or do. Due to these assumptions, materialism now carries the status that people’s religion, occupations, and bloodlines used to carry. We now identify ourselves with what we wear, the cars we drive and the money we have in our bank accounts.

Materialism is a growing obsession in the world today for the things in the present. Materialism is slowly changing people and making the world a greedy population. People now are far too concerned about materialistic items and the biggest newest things on the market.

Materialism can take shape in many forms and is caused by many things. Advertising plays a big role in Materialism. Advertisements nowadays are now marketed in such a way that they influence people’s views and plant the seed of desire for the product in their mind. The companies market their products so well, that people almost feel like they absolutely need it. For example, consider products sold by Apple. We all know how expensive and overpriced their products are, but yet we pre order and reserve an item or two of these products weeks before their release. Why? Because if that person has one, I want one.

People have become slave to brand names. A...
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