Master in Business Administration

Topics: Milk, Dairy farming, Dairy Pages: 11 (3413 words) Published: August 22, 2013
Table of Contents

EXECUTIVE SUMMARY ............................................................................................................... II Chapter 1 INTRODUCTION...............................................................................................................1 1.1 Engro Foods Brief Overview.................................................................................1 1.2 Olper’s Milk ........................................................................................................2 Chapter 2 DATA & ANALYSIS .........................................................................................................3 2.1 Value Chain Analysis ...........................................................................................3 2.2 Olper’s Milk Value Chain Analysis .......................................................................3 2.2.1 Primary Activities....................................................................................3 2.2.2 Supportive Activities ...............................................................................7 Chapter 3 FINDINGS & RECOMMENDATIONS ............................................................................. 10 Chapter 4 CONCLUSION................................................................................................................. 11 REFERENCES ................................................................................................................. 12

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EXECUTIVE SUMMARY
This report is providing insight about Engro foods and olpers milk. Engro Foods which has captured 51% market share in the 4th quarter of 2012 is the giant foods service provider in the food and beverages industry of Pakistan. Engro food is the subsidiary of Engro Corporation Ltd. started his operations in 2006. Engro foods are competing with giant companies currently in the food industry and the growth rate indicates that engro foods are big threat for these companies. Over 5 million people in Pakistan are using engro foods products, and over 50 million people start their day with Olpers Milk. Engro foods have two milk processing plant located in Sukkar, and Sahiwal. Engro have one dairy farm in sukkar named NARA dairy farm, which is producing 25,285 liters per day, and a total herd size of 3,444 animals of which 1,707 is part of the milk cycle. Engro foods have over 350 distributors across the country which is covering 12 regions. Olpers have three distribution centers in Islamabad, Sukkar, and Sahiwal. Engro foods have consumer centric marketing strategy for their brands which made engro a giant in the food and beverage industry. In this report we have covered the SWOT analysis of engro foods which has focused on the Stength, Weaknesses, Threats, and Opportunity of the company. The report has four chapters first chapter is brief introduction of the engro foods and olpers milk, the second chapter is shading light on the data and analysis been conducted, and the third chapter include recommendations and findings about engro foods, and the fourth chapter is a general conclusion about the whole story of engro foods. Engro foods have acquired Al-Safa which is providing Halal products in the 18 US state and in the four provinces of Canada. These expansion made engro corporation is an international firm and is struggle for being the multinational company in future.

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Chapter 1

INTRODUCTION

1.1 Engro Foods Brief Overview
The word Engro stands for Energy for growth. Engro Corporation limited formerly known as engro chemical Pakistan limited is one of the largest corporation in Pakistan. Engro foods Limited is the subsidiary of Engro Corporation Limited and has started his operations in 2006 (Our Company, 2013). Engro Corporation has chosen the dairy market as their next target to capture. Engro foods are the biggest competitor for the contemporary organization in the dairy industry like Nestle, Haleeb, Good...

References: Booklet. (2012). engro 's code of business conduct. Engro corporation. (2012). Khud Pakistan Annual Report 2012. Our Company. (2013, March 7). Retrieved March 7, 2013, from Engro Foods: www.engrofoods.com (3rd quarter, 2012). Recipes for Success. Engro foods. anwer, imran ;. (2013). Analyst Breifing 4th quarter 2012.
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