Master Business Administration

Satisfactory Essays
Strategy Management (A)

Topic:
Makes the Matrixes of amazon Company

Submitted To:
PROF. AMJAD HUSSAIN

Date of Submission:-
27-12-2012

Submitted By:- abdul manan bashir l1s10mbam0145 Sec: - A

External Factor Evaluation: | External Factor Evaluation | Calculation | Serial # | Opportunities | weights | Rating | W.S | 1 | International Expansion | 0.19 | 4 | 0.76 | 2 | More peoples are willing to buy online | 0.16 | 3 | 0.48 | 3 | More things can easily sold on internet | 0.15 | 3 | 0.45 | | Threats | | | | 1 | Products are already sale by major competitors | 0.18 | 4 | 0.72 | 2 | Fluctuation in Currency and Foreign Exchange Rate | 0.17 | 3 | 0.51 | 3 | Economic Climates | 0.15 | 2 | 0.3 | | Total | 1.00 | | 3.22 |
Internal Factors Evaluation: | Key Internal Factors | Calculation | Serial # | Strengths | Weights | Rating | W.S | 1 | Strong Financial Position | 0.20 | 4 | 0.8 | 2 | Global Market Leader | 0.18 | 4 | 0.72 | 3 | Recognizable Brand Name | 0.15 | 4 | 0.6 | | Weakness | | | | 1 | Purchasing items distributers rather than manufacture | 0.17 | 2 | 0.34 | 2 | High Transportation Cost | 0.15 | 2 | 0.30 | 3 | Limited Flexibility in Price | 0.15 | 1 | 0.15 | | Total | 1.0 | | 2.91 |

Competitive Profile Matrix: Competitive Profile Matrix | | | Amazon | EBay | Yahoo | Critical Success Factors | weight | Rating | w.s | Rating | w.s | Rating | w.s | Financial Position | 0.18 | 3 | 0.54 | 2 | 0.36 | 2 | 0.36 | Market Share | 0.16 | 4 | 0.64 | 4 | 0.64 | 3 | 0.48 | Customer Loyalty | 0.15 | 4 | 0.60 | 3 | 0.45 | 2 | 0.30 | Product Quality | 0.14 | 3 | 0.42 | 3 | 0.42 | 3 | 0.42 | Customer Services | 0.14 | 4 | 0.56 | 4 | 0.56 | 2 | 0.28 | Advertisement | 0.12 | 3 | 0.30 | 4 | 0.42 | 3 | 0.36 | Price Competiveness | 0.11 | 3 | 0.33 | 3 | 0.33 | 3 | 0.33 | Total | 1.00 | | 3.39 | | 3.18 | | 2.53 |

SWOT Matrix: |

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