Our main objective is to explore the mass media's effects on society and see how the media has affected out way of life. Not to mention, compare the life styles of the previous and current generation. These are aims all sociologists focus on.
The mass media is seen as a medium of communication, as well as a way of delivering messages and valuable data to the masses within a matter of seconds. As we move into a more technological era we see vast differences in culture, values and the basic change in the way of life. The traditional way of life is dying; in-depth valuable heritage is no longer being followed. Many state that the media has blemished society which has created disparity within our traditional way of life. We are human beings with the power to take in unlimited amounts of information. The human brain contains functions that may never even be discovered by scientist due to its complexity. However, today the media has created a massacre of learning abilities and incoherent the emotional intelligence of human beings.
As individuals say that the mass media is a valuable tool to society and can create great changes, it is seen to debauch within society and the minds of the new generation. Over all we see that the media has a colossal negative impact in comparison to a positive affect on society.
Socialization and society is one of the main aspects in co-relation to the mass media.