Mass Media Sociology

Topics: Mass media, Advertising, Media Pages: 12 (4909 words) Published: November 11, 2012
The mass media has become a big part of our society and its counterparts. In a time span of 50 years this medium has influenced society to an extent where it has created wonders. This immaculate tool can control almost every action we perform, from speaking to the actions that every human being performs in society. The mass media has brought upon a new era of idea's and changes in the world we live in. As we analysis media in depth we will find many aspects of media which overlap and some of the smallest factors and aspects of media, which create the biggest impact on society. Our main objective is to explore the mass media's effects on society and see how the media has affected out way of life. Not to mention, compare the life styles of the previous and current generation. These are aims all sociologists focus on. The mass media is seen as a medium of communication, as well as a way of delivering messages and valuable data to the masses within a matter of seconds. As we move into a more technological era we see vast differences in culture, values and the basic change in the way of life. The traditional way of life is dying; in-depth valuable heritage is no longer being followed. Many state that the media has blemished society which has created disparity within our traditional way of life. We are human beings with the power to take in unlimited amounts of information. The human brain contains functions that may never even be discovered by scientist due to its complexity. However, today the media has created a massacre of learning abilities and incoherent the emotional intelligence of human beings. As individuals say that the mass media is a valuable tool to society and can create great changes, it is seen to debauch within society and the minds of the new generation. Over all we see that the media has a colossal negative impact in comparison to a positive affect on society. Socialization and society is one of the main aspects in co-relation to the mass media. As seen in the recent generation, norms, values and way of life has changed to a great extent in comparison to the past generations. Media has distinctly created its mark in the socialization process. The mass media has social, developmental and various other forms of mental effects on children. A very important aspect of media society has embraced is the fact that it brings upon great awareness and understanding of the world around us. The media has exposed individuals of all ages to different aspects of the world that the previous generation was not aware of. This vast revelation has educated the youth thus making them more aware and ingenious about the world they live. Media has delivered messages to the world in a matter of seconds, providing us with intelligence about recent events around the world. Although media may provide society with many advantages, the negative impact can have immaculate affects on society. Promoting bad habits such as smoking is a conspicuous negative impact on society. Adolescents' smoking has become a big issue in today's time." Almost 20 per cent of Canadian teens (aged 12-19) currently smoke (daily or occasionally". Statistics state that the numbers of smokers have been increasing since 1990. The media has portrayed cigarettes to be a social and "cool" factor in society. Many youth state that they have smoked under peer pressure. Adolescents try to fit in by smoking so that they are not out casted. As social creatures it is our instinct to be apart of society and belong to a "social group". Another growing concern amongst the current generation is the amount of television watched and how it is affecting developmental and psychological thinking. Television has become a big part of society. As many parents work it is found that children, who are home alone when their parents are at work, watch TV as soon as they come home from school. This influences their thinking more then the outside world does. Not to mention that violence can be...
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