Mass Media Effects on Women
28, Nov, 2012 Mass media Effects on women
Advertisement put adverse impact on women’s these could be internal or external. Internally when women watch ideal or thin images of models in advertisement then they feel very unattractive compare to the models in commercials. They feel lower self-esteem and self-concept in them and it generates anxiety or depression in women. According to article” negative body image is associated with poor self-esteem, anxiety about social evaluation, public self-consciousness, depression, and sexual inhibition” (Choate 2005).”Images of models which have been digitally altered are causing more than two thirds of women who suffers low confidence about their bodies”(newspaper 2009) .Also, after viewing an advertisement featuring an improving product consumers valued themselves less positive than after seeing these products when they appeared without the advertising context, but the effect was different when the items were problem-solving products.,” the authors concluded that the ads for beauty-enhancing products underestimate their attractiveness level, thus lowering their self-esteem”( Trampe and Siero ). And even if in advertisements there were no models, the consumers had a tendency of comparing themselves to the image of the advertised product.
“The researchers found that women's reactions to the advertisements depended on their own weight and the weight of the models in the images. Average-weight women displayed lower self-esteem when they viewed moderately heavy models as opposed to moderately thin models, and when they viewed extremely thin models as opposed to extremely heavy models”( Rhonemus 2009. “Implicit self-esteem predicted anxiety displayed in behavior, but not self-ratings of anxiety” ( Hetts and strude 2012). Moreover, advertisement also make women addicted of drugs .Because of lower self-esteem women get drugs to reduce their
References: Gurari, Inbal, John J. Hetts, and Michael J Strube. "Beauty In The "I" Of The Beholder: Effects Of Idealized Media Portrayals On Implicit Self-Image." Basic & Applied Social Psychology 28.3 (2006): 273-282. Academic Search Premier. Web. 27 Nov. 2012. Monro, Fiona, and Gail Huon. "Media-Portrayed Idealized Images, Body Shame, And Appearance Anxiety." International Journal Of Eating Disorders 38.1 (2005): 85-90. Academic Search Premier. Web. 27 Nov. 2012. Shear, Marie. "Brand Illusions." Women 's Review Of Books 17.3 (1999): 8. Academic Search Premier. Web. 27 Nov. 2012. http://www.telegraph.co.uk/news/uknews/6662958/Women-suffer-poor-self-esteem-due-to-airbrushing-in-advertising.html http://news.softpedia.com/news/Beauty-Products-Ads-Lower-Women-s-Self-Esteem-161605.shtml http://www.underthemicroscope.com/blog/advertising-can-affect-our-self-esteem