When considering the activist role of the media, the __________ of reporters, producers, and news anchors are an important element of American politics?
Answer: personal values
What is the source of the concept of no prior restraint?
Answer: the Supreme Court
During a national crisis, Americans are most likely to get their news from where? Answer: television
When the media report on a candidate's standing, they are providing what kind of coverage? Answer: horse-race
In a political campaign, Web sites are particularly important in __________. Answer: gathering a lot of small campaign contributions
Which of these accounts for more than half of all campaign coverage?
Answer: horse-race coverage
When the New York Times decides to present schoolteachers as the good guys and politicians cutting their budgets as bad guys, it is engaging in which of these? Answer: interpretation
The Sullivan rule requires which of these things to prove a statement is false and malicious? Answer: intent
Which statement best demonstrates the media's effect on public opinion? Answer: While the media may not be able to tell us what to think, they are successful in telling us what to think about.
Political ads are more successful at motivating a candidate's supporters to go to the polls than at __________.
Answer: changing opponents into supporters
Which of these is owned by Rupert Murdoch?
Answer: Fox News
Because media is the principal link between candidates and voters, the candidate's __________ is more important than her policy positions.
An increasing number of young people are getting their news from __________. Answer: the Internet
What was established by the Sullivan rule?
Answer: that public officials must prove malicious intent in defamation suits Question 15
Political conflict is mostly carried out __________.
Answer: in the mass media
Campaigning for president begins in earnest how long before the election? Answer: two years
When the media engage in agenda setting, they are telling us __________. Answer: what to think about
The Chicago Sun-Times running a week-long feature on voter registration and providing information about registering is an example of which of these?
Which of these is considered by the FCC to be a public trust? Answer: a broadcast license
No prior restraint on speech or publication refers to which of the following? Answer: the Supreme Court interpretation of freedom of the press Question 21
Which of the following provides interactive mass participation? Answer: the Internet
The New York Times tends to choose bad news over good because of its __________. Answer: economic interests
What was the original goal of the First Amendment?
Answer: an unfettered press
What is the focus of political candidates early in their competition for office? Answer: media events
Media's choices about what is news and what isn't are known as __________. Answer: newsmaking
What is the main determinant of advertising revenue for newspapers? Answer: circulation
When the authors of this text say that reporters "tell stories," they are referring to which of these aspects of media influence?
Which of these do Americans choose most often as a source of news? Answer: television
Who has been given the task of filtering Internet content for those under eighteen? Answer: parents
Of the following, which is considered "hard programming."
Answer: Meet the Press
The primary factor when selecting news is the need to __________. Answer: capture attention
Muckraking is a product of which of the following?
Answer: the watchdog function
How many minutes of news and entertainment do Americans get for one minute of commercials during prime time?
Lightweight entertainment is more prevalent than serious programming in which form of media in particular?