Mass Media and Popular Culture

Topics: Culture, Popular culture, Advertising Pages: 3 (953 words) Published: March 1, 2010
Mass Media and Popular Culture

March, 2009

Let us face the facts, mass media and popular culture need each other to coexist. Furthermore, in today's society the mass media serves the interest of popular culture. Moreover, it is the vehicle of free speech in a diverse, multicultural society. In addition, mass media refers to communication via radio, televisions, movie theaters, television, newspapers, magazines, and, etc; thereby, reaching out to the larger audience. On the contrary, popular culture can refer broadly to common aesthetic or life practices, in both the statistical and qualitative senses. However, therapists have used the term more precisely to designate a particular form of common culture that arises only in the modern period. Therefore, popular culture in this account is distinct from both folk culture and high culture: unlike the former, it is mass-produced; unlike the latter, it is mass consumed. As a result, both have played a vital role in the development of Popular American Culture. In this paper, Learning Team D will examine the relationships among the media; address the impact of the mass media on advertising, and enculturation, as well as the impact of the Internet and globalization on popular culture, and the interpersonal communication and formation of normative cultural values.

The description of the definition of mass media on enculturation is defined as “the process by which an individual learns the traditional content of a culture and assimilates its practices and values”. (Merriam-Webster, 2009). The media is part of our day to day lives enculturation. In which the population is used to the culture of TV, radio, Internet and any other forms that we use in viewing of the popular media of our culture.

The mass media can have a great impact on the enculturation in which according to Paul A. Herbig “The average American is exposed to 61,556 words from the mass media each day which works out to just under 4,000 words...

References: Herbig, P. A., & Kramer, H. (1994). The effect of information overload on the innovation choice process. Journal of Consumer marketing, 11(2), 45.54. Retrieved February 19, 2010, from http://web.ebscohost.com/ehost/detail?vid=4&hid=112&sid=63a6ab34-57d5-423b-956c-e5543b814d08%40sessionmgr108.
Merriam-Webster. (2009). Retrieved February 19, 2010, from http://www.search.eb.com.ezproxy.apollolibrary.com/dictionary?va=enculturation&query=enculturation.
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