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Mass Media and Global Village

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Mass Media and Global Village
A Man with Five Children

Module C: Texts and Society
Standard English

Prepared by Monique Frangi, Muirfield HS, North Rocks

Prescriptions Statement
In this elective students explore a variety of texts that deal with the ways in which individuals and communities experience and live in a global context. Students consider the positive and negative aspects of the global village and the consequences of these on attitudes, values and beliefs. Students also consider the role and uses of media and technology within the global village and different attitudes people may have towards them.

Students respond to and compose a range of texts to investigate how and in what ways living in a global village may influence the ways we communicate, engage and interact with each other.

Elective 1: The Global Village

Background to term “The Global Village”

The phrase “global village” was first used by Marshall McLuhan, a media theorist in the 1960s, to describe a world that has been “shrunk” by modern advances in communications. McLuhan likened the vast network of communications systems to one extended central nervous system, ultimately linking everyone in the world.

McLuhan wrote that the visual, individualistic print culture would soon be brought to an end by what he called "electronic interdependence": when electronic media replace visual culture with aural/oral culture. In this new age, humankind will move from individualism and fragmentation to a collective identity, with a "tribal base." McLuhan's coinage for this new social organization is the global village, a term which has predominantly negative connotations in The Gutenberg Galaxy (a fact lost on its later popularisers).
(Source: http://en.wikipedia.org/wiki/Marshall_McLuhan)

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Backcover Blurb

“I want your child, and yours, and yours. What do I want from them? One day out of their lives. One day a year, till they turn twenty-one. One day for the camera

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