top-rated free essay

mass media

By priyankapb Sep 26, 2014 603 Words
wiseGEEK

Feedback

About wiseGEEK

Login

clear answers for common questions

What is Mass Media?
Ads by Google

Category:

Business



Mass Media Communication Radio as a Mass Media Television Media Print Media Media Journalism Mass media is media that is intended for a large audience. It may take the form of broadcast media, as in the case of television and radio, or print media, like newspapers and magazines. Internet media can also attain mass media status, and many media outlets maintain a web presence to take advantage of the ready availability of Internet in many regions of the world. Some people also refer to it as the “mainstream media,” referencing the fact that it tends to stick to prominent stories which will be of interest to a general audience, sometimes ignoring controversial breaking news. Many people around the world rely on this form of media for news and entertainment, and globally, it is a huge industry.

Mass Media
Mass Media Influence
Mass Media Theory
Mass Media Effects
Mass Media Society
Mass Media And Public Opinion
Mass Media Communication

Usually, mass media aims to reach a very large market, such as the entire population of a country. By contrast, local media covers a much smaller population and area, focusing on regional news of interest, while specialty media is provided for particular demographic groups. Some local media outlets that cover state or provincial news may rise to prominence thanks to their investigative journalism, and to the clout that their particular regions have in national politics. The Guardian, formerly known as the Manchester Guardian, for example, is a nationallyrespected paper in England that started as a regional daily. Suggest Edits

Photon Max Wifi

Ad

Best Prepaid plan : 14 GB @ 100 Buy Online. COD. Home activation

Television is one of the most famous forms of mass
media, providing news and entertainment to billions
around the world.

One of the biggest criticisms of the mass media is that it is too topical. When a media outlet is forced to cover national and international news, it cannot address numerous interesting local stories because these stories are not of interest to very many viewers. For example, the residents of a community might view their fight against development as critical, but the story would only attract the attention of a wider audience if the fight became controversial or if precedents of some form were set.

People often think of mass media as the news, but it also includes entertainment like television shows, books, and films. It may also be educational in nature, as in the instance of public broadcasting stations that provide educational programming to a national audience. Political communications including propaganda are also frequently distributed through the media, as are public service announcements and emergency alerts.

While elitists may be tempted to sneer at the mass media, referring to it as the “opiate of the masses,” it is a critical part of human societies. Understanding mass media is usually key to understanding a population and culture, which is why the field of media studies is so huge. Watching, reading, and interacting with a nation's media can provide clues into how people think, especially if a diverse assortment of sources are viewed.

Radio is a form of mass media that can entertain and
inform with music, live events, and news.

Ads by Google

Business in Social Media Media Research Social Media Case Studies

Is Social Media Social
Ad

Get New Customers Online

Advertise On Google. Get 2000 INR Advertising Credit When You SignUp

Magazines are a form of mass media.

More from Wisegeek

Mass media may take the form of broadcast journalism.

Cite This Document

Related Documents

  • Media of Advertising

    ...A Brief discussion of Advertising Media Television Advertising Television advertising offers the benefit of reaching large numbers in a single exposure. Yet because it is a mass medium capable of being seen by nearly anyone, television lacks the ability to deliver an advertisement to highly targeted customers compared to ...

    Read More
  • Advertising on Print and Out-of-Home Media

    ...compatibility between the internal skills and resources of an organization and competitive, economic and social environments within which that organization operates. The strategic process consists of five key questions, they form an iterative process of brand assessment that involves analyzing the relevant issues to do with the status of the bra...

    Read More
  • Mass Media

    ...Week One EFFECT OF MASS MEDIA During the last century we as humans have allowed many major developments to occur in the mass media. We have convinced ourselves to find many different ways to communicate with one another and these devices have influenced the American culture in positive ways and negative. The developments all started with...

    Read More
  • Mass Media and Popular Culture

    ...Mass Media and Popular Culture March, 2009 Let us face the facts, mass media and popular culture need each other to coexist. Furthermore, in today's society the mass media serves the interest of popular culture. Moreover, it is the vehicle of free speech in a diverse, multicultural society. In addition, mass media refers to communicatio...

    Read More
  • effects of mass media

    ...University of Phoenix Material Effects of Mass Media Worksheet Write brief 250-to 300-word answers to each of the following: Questions Answers What were the major developments in the evolution of mass media during the 20th century? The major developments in the evolution of mass media during the 20th century were the television...

    Read More
  • Mass Media Individual Assignment

    ... The mass media play a significant role in a modern world and through the broadcast information at an alarming speed, and entertainment to a broad audience. They contain the news, television, radio, books and the Internet. The latter is most of the developing countries now medium. However, television has a wide range of areas of...

    Read More
  • Mass Media In 21st Century

    ...Mass Media In 21st Century Current developments in social media are a fourth media revolution. Journalism is being forced to change from what a number of industry leaders and critics including Rupert Murdoch have described as top-down “gospel”, “sermon” and “lecture” by social elites to facilitating conversations in society, allo...

    Read More
  • Media Manipulation

    ...The media and advertising hinder do indeed hinder our being fully human. Mass media including radio, television and newspapers endeavors to shape public opinion on a variety of things. The media attempts to manipulate those values instilled by parents and society in general, thus taking away from our being human. Messages designed to influenc...

    Read More

Discover the Best Free Essays on StudyMode

Conquer writer's block once and for all.

High Quality Essays

Our library contains thousands of carefully selected free research papers and essays.

Popular Topics

No matter the topic you're researching, chances are we have it covered.