All the different tools that are used to assist the distribution and circulation of information and entertainment to the public come under the umbrella of mass media. Radio, television, newspapers, and theatre are all considered as ‘mass media’. These tools involve exchange of opinions, and public involvement.
Today the list of mass media also embraces pagers, satellites, electronic mail, internet, cell phones, and computers. These new additions are basically interactive; working more on the person to person formula.
Although cinema, radio, television, and press take centre stage in mass media; the role of books, magazines, posters, billboards, pamphlets cannot be discounted. The reach of these tools extends to enormous varied masses of the populace living across the spread of the country.
The function of mass media is to primarily reach out to the masses and equip them with information. Other than this mass media also works to scrutinize and observe the surrounding by giving us information in the form of news about the goings-on in society. The latest news updates keep the masses posted about the happenings in not just their own land but around the world as well.
Advertising is another by product of mass media. It helps sell goods and services through commercials and sponsorships. The media also helps in spreading social awareness.
Mass media remains the undisputed king in reaching out to the masses. Whether by means of a serial that subtlety passes on the message of the good triumphing over the evil or by a news relay that shows the nabbing of a terrorist, the media manages to put the message across.