Mass Media

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The role and functions of the mass media are frequently a subject of debate in modern societies and critically asses a range of theories of their influence on beliefs and behaviours.

From the beginning of 15th century with the development of media, it had the simple meaning of communication, which used tools to produce, store and deliver information.
Later, society witnessed new ways of spreading more types of information as in data, image, sound and communication tools between people. Modalities to share information developed and ease the amount and quality of material delivered to us today. Mass media has a major impact on society, and triggered vary reactions form communities, by delivering information about other societies, and made possible access to information, which once seemed impossible to detain. As a natural reaction, media effects had been theorized by classifying different reasons and targets in societies. It is impossible to underestimate the impact of Modern Mass Media on every single person, and a society as a whole. We all know that news programs on TV provide us with the current events going on worldwide; however, it is already a fact that the same events are interpreted and shown differently in different countries. Before the news can be shown on TV they are edited in order to satisfy audience’s needs. Thus, it is possible to say, that a process of “inventing reality” does really exists.

The main pivot recorded as media, started in 15th century, when media theory was based on what was called the Printing press, which emerged into a limited but continuous development. According to Berman modernity in media was a phenomenon which took place in three conventional phases mentioned below. (Berman 1982, 16-17). But what is in fact mass media and what is it based on? Media technologies diversified in order to reach a large audience on mass communication. By broadcasting radio, recorded music, film and television it meant mass production of

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