Mass Communication
Tilak Wijesundara
International Journal of Communicology 2011;1(1)
Indian Mass Media: A Sociological Analysis
Tilak Wijesundara School of Sociology, Wuhan University, Wuhan 430072, Hubei, People‟s Republic of China. Department of Sociology, University of Ruhuna, Matara, Sri Lanka E-mail: wtilak@gmail.com
Abstract: Mass media is often linked to the word „communication‟ which generally refers to an exchange of information and messages. Mass media which involves in Newspapers, Radio, Television, Films, and the like, refers to methods of message transmission over space and time. According to historical evidence, oral exchange of news was the common method of communication in ancient India, whereas the modern medium of communication system was originated since the end of the eighteenth century. The present inquiry deals with variety of sub topics when analyzing Indian mass media. The coverage, popularity, diversification, westernization, commercialization, technology, entertainment, education, politics, sex, violence, women and children, are some of such topics which are deeply and sociologically analyzed in the study. The print media, Radio, TV, and Films are taken into account as comprised of Indian mass media throughout the study. Having understood that the nature of mass media is determined by social conditions, a Herculean attempt is made to understand Indian mass media as a manifestation of social implications in association with the society of India. According to study, Indian mass media is a symbol as well as a reflection of India society, which is extremely heterogeneous, diverse, and most importantly, a place of wide range of opinions. [International Journal of Communicology 2011; 1(1)]. (ISSN: 2012- 8088) Key Words: Mass Media, Communication, Indian Society
Introduction and Background Generally, the word „communication‟ which is often linked to mass media can be defined as an exchange of information and messages (Tewari, 2001). The term „mass
International Journal of Communicology 2011;1(1)
Indian Mass Media: A Sociological Analysis
Tilak Wijesundara School of Sociology, Wuhan University, Wuhan 430072, Hubei, People‟s Republic of China. Department of Sociology, University of Ruhuna, Matara, Sri Lanka E-mail: wtilak@gmail.com
Abstract: Mass media is often linked to the word „communication‟ which generally refers to an exchange of information and messages. Mass media which involves in Newspapers, Radio, Television, Films, and the like, refers to methods of message transmission over space and time. According to historical evidence, oral exchange of news was the common method of communication in ancient India, whereas the modern medium of communication system was originated since the end of the eighteenth century. The present inquiry deals with variety of sub topics when analyzing Indian mass media. The coverage, popularity, diversification, westernization, commercialization, technology, entertainment, education, politics, sex, violence, women and children, are some of such topics which are deeply and sociologically analyzed in the study. The print media, Radio, TV, and Films are taken into account as comprised of Indian mass media throughout the study. Having understood that the nature of mass media is determined by social conditions, a Herculean attempt is made to understand Indian mass media as a manifestation of social implications in association with the society of India. According to study, Indian mass media is a symbol as well as a reflection of India society, which is extremely heterogeneous, diverse, and most importantly, a place of wide range of opinions. [International Journal of Communicology 2011; 1(1)]. (ISSN: 2012- 8088) Key Words: Mass Media, Communication, Indian Society
Introduction and Background Generally, the word „communication‟ which is often linked to mass media can be defined as an exchange of information and messages (Tewari, 2001). The term „mass