Maslow's Law and Consumer Behavior
Consumer Behavior and Maslow’s Hierarchy of Needs
The use of Maslow’s Hierarchy of Needs can be extremely useful in marketing. Successful marketing in a sense, persuades prospective customers into purchasing your product or whatever you may be promoting. Therefore when building your strategy for target markets, direct your goals towards attracting to one’s basic needs. This will make for effective ways in accomplishing success and building a company’s foundation in their psychological approach to marketing. There are marketing course’s throughout the country that use Maslow’s needs hierarchy when focusing on the modern marketing efforts, including this course.
In Maslow’s studies, “he identifies primary areas of needs experienced by most humans and the human behavior and decision-making are motivated by one of the need levels in his hierarchy”. For example, food items, juices, and bottled water can be a marketing campaign towards the first level which is the most basic of human needs. And having a massage treatment or clothing hand-made or tailored could be a successful market for those driven by self-esteem and prestige; levels four and five on the pyramid. Level two, safety and security may entice a prospective customer if convincing them that a certain product is safe and healthy for him/herself and/or family.
So you see with all these examples put in place it seems as though these basic principles that Maslow uses to link marketing to human needs or their psychological evaluation of things are well-founded. And because the target market does not always stay the same you must reevaluate your marketing techniques periodically to make sure you continue to meet the needs of your customers. It’s important to keep up with where the customer needs are and where the product will fit in. Staying up with these two things make for effective marketing, and knowing Maslow’s Hierarchy of Needs could definitely help you to get into the minds of your customers!
The use of Maslow’s Hierarchy of Needs can be extremely useful in marketing. Successful marketing in a sense, persuades prospective customers into purchasing your product or whatever you may be promoting. Therefore when building your strategy for target markets, direct your goals towards attracting to one’s basic needs. This will make for effective ways in accomplishing success and building a company’s foundation in their psychological approach to marketing. There are marketing course’s throughout the country that use Maslow’s needs hierarchy when focusing on the modern marketing efforts, including this course.
In Maslow’s studies, “he identifies primary areas of needs experienced by most humans and the human behavior and decision-making are motivated by one of the need levels in his hierarchy”. For example, food items, juices, and bottled water can be a marketing campaign towards the first level which is the most basic of human needs. And having a massage treatment or clothing hand-made or tailored could be a successful market for those driven by self-esteem and prestige; levels four and five on the pyramid. Level two, safety and security may entice a prospective customer if convincing them that a certain product is safe and healthy for him/herself and/or family.
So you see with all these examples put in place it seems as though these basic principles that Maslow uses to link marketing to human needs or their psychological evaluation of things are well-founded. And because the target market does not always stay the same you must reevaluate your marketing techniques periodically to make sure you continue to meet the needs of your customers. It’s important to keep up with where the customer needs are and where the product will fit in. Staying up with these two things make for effective marketing, and knowing Maslow’s Hierarchy of Needs could definitely help you to get into the minds of your customers!