MAS Holdings: Providing Design to Delivery Solutions
MAS Holdings: Providing Design to Delivery Solutions to the Global Apparel Industry Case Analysis
Case: “MAS Holdings: Providing Design to Delivery Solutions to the Global Apparel Industry”
Writing Task: Recommend a decision to Mahesh Amalean, tell him why it’s the best choice and draft an action plan.
Mahesh Amalean must make a decision that will shape the future of MAS Holdings. In January 2005, WTO mandates will implement a quota-free international textile trade system, which will open the market up to many new Chinese firms who are expected to possibly take up 50% of the textile market. The company has already begun reorganizing internally to focus its 16 joint ventures around three key product lines, Intimates, Activewear/Leisureware and Fabrics. It has also taken the steps to move towards becoming more of a full service provider to its customers. MAS Holdings needs to reorganize itself internally in such a way as to better meet customer demands, while continuously searching for ways to improve and innovate in the industry. Options
Alamean is considering four options to bring MAS Holdings into a post-quota industry: 1. Invest in building a retail brand. 2. Bring raw-material suppliers in-house. 3. Focus on configuring supply chain management to optimize existing business processes. 4. Focus on Improving information technology systems across the organization. Selection Criteria
Alamean should evaluate the options based on three objectives: 1. A solution that fits the needs of its customers. 2. A solution that provides the possibility of having a competitive advantage 3. A common goal of making operations more efficient
1. Building a Retail Brand MAS Holdings has moved from being a contract manufacturer to a provider of “design to delivery” solutions. The company has acquired the skills and knowledge for design and product development over the course of twenty-plus years. MAS also has the supply chain to support the manufacturing of a retail brand,
Case: “MAS Holdings: Providing Design to Delivery Solutions to the Global Apparel Industry”
Writing Task: Recommend a decision to Mahesh Amalean, tell him why it’s the best choice and draft an action plan.
Mahesh Amalean must make a decision that will shape the future of MAS Holdings. In January 2005, WTO mandates will implement a quota-free international textile trade system, which will open the market up to many new Chinese firms who are expected to possibly take up 50% of the textile market. The company has already begun reorganizing internally to focus its 16 joint ventures around three key product lines, Intimates, Activewear/Leisureware and Fabrics. It has also taken the steps to move towards becoming more of a full service provider to its customers. MAS Holdings needs to reorganize itself internally in such a way as to better meet customer demands, while continuously searching for ways to improve and innovate in the industry. Options
Alamean is considering four options to bring MAS Holdings into a post-quota industry: 1. Invest in building a retail brand. 2. Bring raw-material suppliers in-house. 3. Focus on configuring supply chain management to optimize existing business processes. 4. Focus on Improving information technology systems across the organization. Selection Criteria
Alamean should evaluate the options based on three objectives: 1. A solution that fits the needs of its customers. 2. A solution that provides the possibility of having a competitive advantage 3. A common goal of making operations more efficient
1. Building a Retail Brand MAS Holdings has moved from being a contract manufacturer to a provider of “design to delivery” solutions. The company has acquired the skills and knowledge for design and product development over the course of twenty-plus years. MAS also has the supply chain to support the manufacturing of a retail brand,