mary"s rice trading

Topics: Marketing, Customer, Good Pages: 3 (459 words) Published: October 8, 2014
Republic of the Philippines
BULACAN AGRICULTURAL STATE COLLEGE
San Ildefonso, Bulacan

INSTITUTE OF MANAGEMENT

CASE ANALYSIS

MARY’S RICE TRADING

In partial fulfillment of the Requirements of the Subject
MARKETING MANAGEMENT

Mariel I. Francisco
Jaycel I. Sayco
Janice Lansangan
Sarah Aurora Amojelar

MS. IMEE D. ESGUERRA
Subject Instructor

August 7, 2014

I. Time Context
In May 1999, Nicole Lopez was facing the challenge of expanding the number of corporate customers of their family – owned and manages rice – trading business.

II. Point Of View
Nicole Lopez, daughter of Mr. Rodrigo Lopez. Graduate of Business Administration from University of the Philippines

III. Central Problem
How will they maintain the good customer relationship to avoid losing big accounts?

IV. Secondary Problems
Inability of submitting the price quotation with rice sample in time. Lack of employees
MRT was focused on looking other possible accounts, that's why they lose more attention to their previous accounts. V. Objectives
To maintain the good customer relationship
To gain more big accounts
To achieve customer loyalty back
VI. Areas of Consideration
STRENGTHS
On time and accurate delivery
Maintained a handful of reliable suppliers
Assures a net weight of 50kg per sack
High quality rice and services
WEAKNESSES
Inability to submit price quotation with rice samples on time No formal organizational structure
OPPORTUNITIES
Boom of new restaurants in the Ortigas center
Substitute for the Japanese rice
New business prospects

THREATS
Competitors
Lower demand for rice for the rice subsidy
Employees prefers to convert rice into cash
VII. Alternative Courses of Action
Inability to submit the price quotation with rice sample in time. Solution:
Submitting the price quotation with rice sample on time to the prospect and MRT must follow up after 2 days if they receive the price quotation with sample....
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