Maruti Suzuki in Indian Premium Car Segment
MARUTI SUZUKI & INDIAN PREMIUM CAR SEGMENT
Interim Report - Marketing Management
INTRODUCTION:
Indian automobile industry currently contributes 5% to India’s current GDP of $1.4 trillion. The projected size in 2016 of the Indian automotive industry varies between $ 122 billion and $ 159 billion including USD 35 billion in exports. This translates into a contribution of 10% to 11% towards India’s GDP by 2016, which is more than double the current contribution. We can safely assume the passenger car market as a whole grows in the same phase if not more than mentioned above. Passenger cars have sub classifications with in them and they are as follows:
SEGMENTATION OF INDIAN CAR MARKET:
As per SIAM (Society of Indian Automobile Manufacturers)
The classification of segments are done as per length of the vehicle, (Passenger car segment) 1. A1 - Mini - Up to 3400mm (M800, Nano) 2. A2 - Compact - 3401 to 4000mm (Alto, wagon r, Zen,i10,A-star,Swift,i20,palio,indica etc) 3. A3 - Midsize - 4001 to 4500mm (City,Sx4,Dzire,Logan,Accent,Fiesta,Verna etc) 4. A4 - Executive - 4501 to 4700mm (Corolla,civic,C class,Optra,Octavia, etc) 5. A5 - Premium - 4701 to 5000mm (Camry,Eclass,Accord,Sonata,Laura,Superb,etc) 6. A6 - Luxury - Above 5000mm (S class,5 series etc) 7. B1 - Van - Omni, Versa, Magic etc 8. B2 - MUV/MPV - Innova, Tavera, Sumo etc 9. SUV - CRV, Vitara etc
A segment, B segment etc. were used earlier. But now the segmentation in India is done on the basis of length. Maruti Suzuki India Limited, the leading passenger cars producer, currently holds a market share of about 45% in the passenger vehicles segment. The dominant share of the current 45% has primarily come from passenger cars that belong to the Mini/Compact hatchback or midsize sedan. As Maruti Suzuki started its operations in 1981 the needs of the country’s automotive industries were affordable/entry level cars which Maruti very successfully catered to. But very
Interim Report - Marketing Management
INTRODUCTION:
Indian automobile industry currently contributes 5% to India’s current GDP of $1.4 trillion. The projected size in 2016 of the Indian automotive industry varies between $ 122 billion and $ 159 billion including USD 35 billion in exports. This translates into a contribution of 10% to 11% towards India’s GDP by 2016, which is more than double the current contribution. We can safely assume the passenger car market as a whole grows in the same phase if not more than mentioned above. Passenger cars have sub classifications with in them and they are as follows:
SEGMENTATION OF INDIAN CAR MARKET:
As per SIAM (Society of Indian Automobile Manufacturers)
The classification of segments are done as per length of the vehicle, (Passenger car segment) 1. A1 - Mini - Up to 3400mm (M800, Nano) 2. A2 - Compact - 3401 to 4000mm (Alto, wagon r, Zen,i10,A-star,Swift,i20,palio,indica etc) 3. A3 - Midsize - 4001 to 4500mm (City,Sx4,Dzire,Logan,Accent,Fiesta,Verna etc) 4. A4 - Executive - 4501 to 4700mm (Corolla,civic,C class,Optra,Octavia, etc) 5. A5 - Premium - 4701 to 5000mm (Camry,Eclass,Accord,Sonata,Laura,Superb,etc) 6. A6 - Luxury - Above 5000mm (S class,5 series etc) 7. B1 - Van - Omni, Versa, Magic etc 8. B2 - MUV/MPV - Innova, Tavera, Sumo etc 9. SUV - CRV, Vitara etc
A segment, B segment etc. were used earlier. But now the segmentation in India is done on the basis of length. Maruti Suzuki India Limited, the leading passenger cars producer, currently holds a market share of about 45% in the passenger vehicles segment. The dominant share of the current 45% has primarily come from passenger cars that belong to the Mini/Compact hatchback or midsize sedan. As Maruti Suzuki started its operations in 1981 the needs of the country’s automotive industries were affordable/entry level cars which Maruti very successfully catered to. But very