Maruti Suzuki

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STRATERGIC MANAGEMENT TERM PAPER ON MARUTI SUZUKI INDIA LTD.

ALWIN SAKRI
MBA III SEM
‘A’ SECTION
1PI11MBA14
PESIT-BANGALORE INTRODUCTION
1981- MARUTI UDYOG LTD was incorporated on under the INDIAN COMPANIES ACT, 1956.
1982- License and Joint Venture agreement signed between Maruti Udyog Ltd. & Suzuki Motor Corporation Japan(SMC).
1987- First lot of 500 cars exported to Hungary
1992- SMC increases its stake in Maruti to 50 percent.
2002- Maruti Finance in Mumbai with 10 Finance companies is Introduced. Children’s park inaugurated in Delhi. SMC acquires majority stake in MUL (increases to 54.2%).
2003- IPO (JUNE- ISSUE oversubscribed 11.2 times) Maruti gets listed on BSE and NSE- July.
2006- New car plant and the diesel engine facility commences operations during 2006-2007 at Manesar, Haryana. In November Maruti inaugurated a new Institute of Driving Training and Research (IDTR) set up as a collaborative project with Delhi Government at Sarai Kale Khan in South Delhi.
2007- Board of Directors gave approval to new name MUL to become Maruti Suzuki India Limited. Corporate Social Responsibility: adopts three villages in Manesar
2008- M-800 crosses 25 lakh mark. MSIL celebrates its Silver Jubilee. MSIL launches National Road Safety Program.
2009- A-STAR or Suzuki Alto debuts at Geneva Motor Show sales begins. Capacity to manufacture expanded from 800,000 to a million Units (Gurgaon plus Manesar plants) annually.
2010- Launched Alto K10.
2012- Maruti Ertiga, seven seater MPV R3 designed and developed in

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