marshal mathers
TABLE OF CONTENTS
Sr. No
Contents
Page #
1.
Course name
2
2.
Staff and course delivery arrangements
2
3.
Course description
2
4.
Course objectives
3
5.
Course coverage
4
6.
Student gains
5
7.
Teaching and learning methodologies
6
7.1.Lectures
6
7.2. Role plays and activities
6
7.3. Presentations
6
7.4. Exam papers
6
7.5. Projects
7
8.
Lecture plan
13
9.
Academic and disciplinary policies
24
9.1. Late submission
24
9.2. Absenteeism
24
9.3. Plagiarism
24
9.4. Cover sheet
24
10.
Class rules and regulations
24
11.
AssessmentGPA and percentages
25
12.
Appendix A- sample assignment page
27
13.
Appendix B- sample paper
28
1. Course Name and code: Consumer Behavior
Credit Hours: 3
180 minutes of lectures, 3 hours per week for the 12 week semester
2. Staff and course delivery arrangement
Instructor
Name
Imran Ejaz, Maliha Anwar, Faisal Akram
Room and Building
Marketing Faculty Office 2
MS Department
Phone Number
0423- 5330361-3
Email
Imran.ejaz@superior.edu.pk
Maliha.anwar@superior.edu.pk
Faisal.Akram@superior.edu.pk
Consultation Hours
By appointment
3. Course Description:
The aim of this module is to enable students to learn factors that influence the consumer behavior and to gain a deeper understanding of consumer needs, desires, and elements of consumer behavior including product choice behavior, habitual behavior, product retention, product disposal, and brand loyalty. The course also focuses on the exploration of relevant theories of consumer and organizational behaviorto provide an analysis of consumer thoughts, feelings, and behaviors. Students will be expected to examine the personal, psychological, social, and cultural aspects of the marketing environment, and explore the nature of these influences on the buying behavior of individuals and groups.
4. Course Objectives:
The module
Sr. No
Contents
Page #
1.
Course name
2
2.
Staff and course delivery arrangements
2
3.
Course description
2
4.
Course objectives
3
5.
Course coverage
4
6.
Student gains
5
7.
Teaching and learning methodologies
6
7.1.Lectures
6
7.2. Role plays and activities
6
7.3. Presentations
6
7.4. Exam papers
6
7.5. Projects
7
8.
Lecture plan
13
9.
Academic and disciplinary policies
24
9.1. Late submission
24
9.2. Absenteeism
24
9.3. Plagiarism
24
9.4. Cover sheet
24
10.
Class rules and regulations
24
11.
AssessmentGPA and percentages
25
12.
Appendix A- sample assignment page
27
13.
Appendix B- sample paper
28
1. Course Name and code: Consumer Behavior
Credit Hours: 3
180 minutes of lectures, 3 hours per week for the 12 week semester
2. Staff and course delivery arrangement
Instructor
Name
Imran Ejaz, Maliha Anwar, Faisal Akram
Room and Building
Marketing Faculty Office 2
MS Department
Phone Number
0423- 5330361-3
Imran.ejaz@superior.edu.pk
Maliha.anwar@superior.edu.pk
Faisal.Akram@superior.edu.pk
Consultation Hours
By appointment
3. Course Description:
The aim of this module is to enable students to learn factors that influence the consumer behavior and to gain a deeper understanding of consumer needs, desires, and elements of consumer behavior including product choice behavior, habitual behavior, product retention, product disposal, and brand loyalty. The course also focuses on the exploration of relevant theories of consumer and organizational behaviorto provide an analysis of consumer thoughts, feelings, and behaviors. Students will be expected to examine the personal, psychological, social, and cultural aspects of the marketing environment, and explore the nature of these influences on the buying behavior of individuals and groups.
4. Course Objectives:
The module