mars the five principles
© 1983, 1993, 2003 Mars, Incorporated
Printed on environmentally friendly paper, 100% chlorine free in manufacture
Mars, Incorporated
The Five
Principles
of Mars
Quality
Responsibility
Mutuality
Efficiency
Freedom
The Five Principles of Mars
We at Mars share special values about our company and the way it should be run. These values – our Five Principles – set us apart from others, requiring that we think and act differently towards our associates, our brands and our business. These principles have always been demanding and are an essential part of our heritage. We believe they are the real reason for our success; they keep us true to ourselves at times of growth and guide us reliably when we are challenged.
As a new generation of the Mars family takes on the care of the principles and the culture of our corporation, we felt it important that we examine what makes us different today. This new edition shows that the Five Principles are as relevant to the global Mars community of the twenty-first century as they were in the past.
At a time when change is constant, and in a business that continues to evolve, our Five Principles offer a link with our traditions and a bridge into the future.
Mars, Incorporated
3
Quality
The Quality Principle
The consumer is our boss, quality is our work and value for money is our goal.
Mars began to prosper in the depths of a depression, has met strong competition and has grown to its present size all as the result of billions of purchases made each year. These purchases are often among the smallest a consumer makes yet they have financed our growth around the world. Why has this happened? How are we to continue this success?
The Five Principles of Mars
5
The Quality Principle
The consumer is our boss
We must remember that we cannot influence millions of consumer choices until we have convinced first one, then a second and a third consumer to buy our brand. Each individual sale should be considered our most
Printed on environmentally friendly paper, 100% chlorine free in manufacture
Mars, Incorporated
The Five
Principles
of Mars
Quality
Responsibility
Mutuality
Efficiency
Freedom
The Five Principles of Mars
We at Mars share special values about our company and the way it should be run. These values – our Five Principles – set us apart from others, requiring that we think and act differently towards our associates, our brands and our business. These principles have always been demanding and are an essential part of our heritage. We believe they are the real reason for our success; they keep us true to ourselves at times of growth and guide us reliably when we are challenged.
As a new generation of the Mars family takes on the care of the principles and the culture of our corporation, we felt it important that we examine what makes us different today. This new edition shows that the Five Principles are as relevant to the global Mars community of the twenty-first century as they were in the past.
At a time when change is constant, and in a business that continues to evolve, our Five Principles offer a link with our traditions and a bridge into the future.
Mars, Incorporated
3
Quality
The Quality Principle
The consumer is our boss, quality is our work and value for money is our goal.
Mars began to prosper in the depths of a depression, has met strong competition and has grown to its present size all as the result of billions of purchases made each year. These purchases are often among the smallest a consumer makes yet they have financed our growth around the world. Why has this happened? How are we to continue this success?
The Five Principles of Mars
5
The Quality Principle
The consumer is our boss
We must remember that we cannot influence millions of consumer choices until we have convinced first one, then a second and a third consumer to buy our brand. Each individual sale should be considered our most