Marriot vs Fairmont
Contents Introduction and Background 2
Industry 2
Fairmont 2
Marriott 2
Why These Two Companies? 3 Environmental Analysis 4
General Factors 4
Specific Factors 4
Customers 5
Environmental Uncertainty 5
Shareholders/Stakeholders and their Interests 5
Hotel Industry Changes in 3 to 5 years 5 Organizational Culture 6
How Is Company Culture Established? 6
How is Culture Developed? 6
How is Culture Maintained? 7 Social Responsibility and Ethics 8
Reputation 8
Ecological Footprint 8
Employee Treatment 9
Financial Fit 9 Planning and Strategic Analysis 9
Current Strategies 9
Companies’ Future 10 Organizational Structure and Design 10
Operation of Organization 12 Alignment 12
Fairmont 12
Marriott 12
Who’s the Better Company? 13 Appendices 14 References 24
Introduction and Background
This report will discuss research and findings for Fairmont Hotels and Resorts (FHR) and Marriott International (MI). The focus will be on the similarities and differences in the managing styles within the companies, more specifically, focusing on environmental analysis; organizational culture; social responsibility and ethics; planning and strategic analysis; organizational structure and; and finally an overall organizational alignment of how all these factors plays into each company’s success.
Industry
FHR and MI are leaders in the hospitality industry and have numerous hotels established world-wide. Both companies are traditional in theory, with a rich historical background that dates back to the early 1900’s. However, competition in the hospitality industry is fierce with companies constantly improving themselves to remain relevant. The table below displays FHR’s and MI’s main competitors. Fairmont Hotels and Resorts | Marriott International | Starwood Hotels and Resorts | Hilton Worldwide | Four Seasons | Accor Group | Wyndham Worldwide | InterContinental Hotels Group |
(Hoovers, 2013).
Fairmont
In 1907, Tessie and Virginia Fair
Industry 2
Fairmont 2
Marriott 2
Why These Two Companies? 3 Environmental Analysis 4
General Factors 4
Specific Factors 4
Customers 5
Environmental Uncertainty 5
Shareholders/Stakeholders and their Interests 5
Hotel Industry Changes in 3 to 5 years 5 Organizational Culture 6
How Is Company Culture Established? 6
How is Culture Developed? 6
How is Culture Maintained? 7 Social Responsibility and Ethics 8
Reputation 8
Ecological Footprint 8
Employee Treatment 9
Financial Fit 9 Planning and Strategic Analysis 9
Current Strategies 9
Companies’ Future 10 Organizational Structure and Design 10
Operation of Organization 12 Alignment 12
Fairmont 12
Marriott 12
Who’s the Better Company? 13 Appendices 14 References 24
Introduction and Background
This report will discuss research and findings for Fairmont Hotels and Resorts (FHR) and Marriott International (MI). The focus will be on the similarities and differences in the managing styles within the companies, more specifically, focusing on environmental analysis; organizational culture; social responsibility and ethics; planning and strategic analysis; organizational structure and; and finally an overall organizational alignment of how all these factors plays into each company’s success.
Industry
FHR and MI are leaders in the hospitality industry and have numerous hotels established world-wide. Both companies are traditional in theory, with a rich historical background that dates back to the early 1900’s. However, competition in the hospitality industry is fierce with companies constantly improving themselves to remain relevant. The table below displays FHR’s and MI’s main competitors. Fairmont Hotels and Resorts | Marriott International | Starwood Hotels and Resorts | Hilton Worldwide | Four Seasons | Accor Group | Wyndham Worldwide | InterContinental Hotels Group |
(Hoovers, 2013).
Fairmont
In 1907, Tessie and Virginia Fair
References: Banton, C. (2012, November 5). The disadvantages of bureaucracy. Retrieved February 28, 2013, from http://www.examiner.com/article/the-disadvantages-of-bureaucracy-organizations Bloomberg Businessweek Erika Cain, Carlos Gomes (2012, July 30). Industry trends - Hotel. Retrieved February 28, 2013, from http://www.gbm.scotiabank.com/English/bns_econ/IT_hotel.pdf Fairmont Hotels & Resorts Hoovers. (2013). Fairmont Raffles Hotels International Inc. Company Information. Short Hills, New Jersey, United States of America. Hunter, M. (2010, March 4). U.S. travel promotion bill signed into law - CNN.com. Retrieved from CNN Travel Web site: http://www.cnn.com/2010/TRAVEL/03/04/travel.promotion.act/?hpt=T2 InterContinental Hotel Groups Marketline. (2012). Canada, In-depth PESTLE insights. Marketline. Marketline. (2012). Global Hotels & Motels. Marketline. Marketline. (2012). Hotels & Motels in Canada. Marketline. Marriott International . (2011). Book of Integrity . Retrieved 2013 йил 17-02 from Marriot.com: http://www.marriott.com/Multimedia/PDF/CorporateResponsibility/Marriott_Business_Conduct_Guide_English.pdf Marriott International Marriott International, Inc. SWOT Analysis. (2012). Marriott International, Inc. SWOT Analysis, 1-9. Rice, J. (2009, May 04). Retrieved from http://www.fruitfulstrategy.com/blog/2009/05/building-the-ethical-reputation-strategic-csr-in-hospitality/ Tripadvisor Twst. (2005, February 28). William Fatt. Retrieved February 20, 2013, from twst.com: http://www.twst.com/interview/20462 Williams, C., Champion, T., & Hall, I