Marks Spencer

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bstract:
This report critically analyses how the external and internal factors affect the strategies of M&S and modifies its business strategies. Even though M&S has good strategy and marketing plans they haven’t used it to their advantage. It also tells how the macro and micro environment affect their strategy and their plan. The report uses frame works like PESTEL, SWOT and porter 5 forces.
It further investigates the strengths, weaknesses, opportunities and threats of M&S.
This report highlights on M&S planning, organising, and taking decisions. It further incorporates the history, business operation, and the treats and opportunities faced by the company. It also provides an alternative solution and offers recommendation which might help the company to compete in the market, by providing appropriate service to its customer’s .The main aim of this report is to evaluate how M&S can survive in this ever changing market
Introduction:
Marks and Spencer the Britain retailer (often referred to as Marks & Sparks by locals) is a general retailer that sells clothes, gifts, home furnishings, and foods under the brand name St. Michael in the UK, Europe, the Americas and Far East. The company also operates in the financial services segment. Marks & Spencer was started in 1884 by Michael Marks in the Leeds market. The company strived for value and low prices and worked for its development. By 1901, the company acquired 35 outlets and had a new partner in Tom Spencer. The company’s stores started to carry the label (St. Michael) by 1949. The company’s vision is to offer consumers great quality, value, and service. With nearly 300 stores in the United Kingdom, M&S is the country’s largest retailer and holds 17% of UK clothing market. The goods they have are perceived be of excellent value and quality. It has been seen that the company adheres to top-down management approach and watched under the close supervision of its former CEO. This was going good with the company for

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