Marks and Spencer's Expansion Into China
FDA Business and Management level I
Working in an International context
Marks and Spencer’s Expansion into China
Contents Page
1. Introduction
2. Main factors influencing M&S to invest so heavily in china
3. Methods of FDI used by M&S In China
4. Differences in Business Model from China and Europe
5. Cultural & Organisational Risks
6. Future recommendation
7. Bibliography
8. Appendix
1. Introduction
The following report will address the expansion options available to Marks and Spencer (M&S) in China and Europe. The report will outline a recommended strategy plan for expansion in both areas, as well as give recommendations for future expansions in other countries.
Marks and Spencer is one of the leading retail companies in the UK. M&S strategy is based on its vision mission and values which are:
Vision: The Standard against which all others are measured
Mission: Making inspirational quality accessible to all
Values: Quality, Service, Innovation and trust. (Company Report, 2005)
Marks and Spencer operates in 29 countries across Asia, Europe and the Middle East with a total of 361 stores between them. M&S are already operating in a wholly owned store in Hong Kong. The Focus of this report is on the store in Shanghai as it is the first in mainland China. There are various influencing factors that contribute to M&S’s attraction into China.
For any company doing business abroad there are practices and customs that they need to take into consideration these will be outlined through the report.
2. Main factors influencing M&S to invest so heavily in china
China is continuously increasing its attraction to business around the world resulting in more companies looking to do business with China. BRIC countries are becoming a very popular option for companies in regards to expansion however China has the largest market size which is the sum of all three other BRIC countries together. Market growth in China is stable as it
Working in an International context
Marks and Spencer’s Expansion into China
Contents Page
1. Introduction
2. Main factors influencing M&S to invest so heavily in china
3. Methods of FDI used by M&S In China
4. Differences in Business Model from China and Europe
5. Cultural & Organisational Risks
6. Future recommendation
7. Bibliography
8. Appendix
1. Introduction
The following report will address the expansion options available to Marks and Spencer (M&S) in China and Europe. The report will outline a recommended strategy plan for expansion in both areas, as well as give recommendations for future expansions in other countries.
Marks and Spencer is one of the leading retail companies in the UK. M&S strategy is based on its vision mission and values which are:
Vision: The Standard against which all others are measured
Mission: Making inspirational quality accessible to all
Values: Quality, Service, Innovation and trust. (Company Report, 2005)
Marks and Spencer operates in 29 countries across Asia, Europe and the Middle East with a total of 361 stores between them. M&S are already operating in a wholly owned store in Hong Kong. The Focus of this report is on the store in Shanghai as it is the first in mainland China. There are various influencing factors that contribute to M&S’s attraction into China.
For any company doing business abroad there are practices and customs that they need to take into consideration these will be outlined through the report.
2. Main factors influencing M&S to invest so heavily in china
China is continuously increasing its attraction to business around the world resulting in more companies looking to do business with China. BRIC countries are becoming a very popular option for companies in regards to expansion however China has the largest market size which is the sum of all three other BRIC countries together. Market growth in China is stable as it
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