Marketingccd
Café coffee day
Contents
Corporate Profile
Factors Based on there priority
Grading of factors as per there importance
Mission and Vision
Divisions
Café Coffee Day Rating
Competitors
Online Sales
Tangibility Spectrum
H.R. activities
Services Blueprint
Some interesting facts
7Ps of Marketing
Recognitions & Rewards
Porters Five forces Analysis
Recommendations
SWOT Analysis
Conclusion
Distribution Strategy
Corporate Profile
Café Coffee Day (C.C.D.) is India’s largest coffee conglomerate, the Amalgamated Bean Coffee Trading Company Limited
(ABCTCL). Popularly known as Coffee Day was formed.
Its origin lies in the golden soil of Chikmagalur that a traditional family owned a few acres of coffee estates, which yielded rich coffee beans.
V.G.Siddhartha Hegde – Founder & Chairman of Amalgamated
Bean Coffee Trading Co.
His family owns 10,500 acres of coffee plantation farms in
Karnataka.
Venu Madhav – Head of Operations at C.C.D.
Important Events
YEAR
EVENTS
Since 1875 Rich coffee – growing tradition started
Early 1990s Opportunity arose with the deregulation of the coffee board in Coffee Day began exporting coffee to the connoisseurs across USA, Europe & Japan
1996
C.C.D. was first set-up at Brigade Road in Bangalore
2000
Exported more than 27000 tonnes of coffee valued at
US$ 60 m to countries like U.S.A., Europe & Japan and, for the second time in its short career of 7 years retained the position as the largest coffee exporter of
India.
YEAR
EVENTS
2002
C.C.D. owns & operates 213 cafes in all major cities of India
2008
C.C.D. expanded to 595 cafes in 100 cities of India,
3 in Vienna, 2 in Karachi & targets to expand till
950 cafes in a year from 2008
2010
Earning revenue of US$45 million, jobs 5000 employees, owns 1016 cafes in 135 cities
Mission and Vision
Mission:- “To be the best Cafe chain by offering a world class coffee experience at affordable
Contents
Corporate Profile
Factors Based on there priority
Grading of factors as per there importance
Mission and Vision
Divisions
Café Coffee Day Rating
Competitors
Online Sales
Tangibility Spectrum
H.R. activities
Services Blueprint
Some interesting facts
7Ps of Marketing
Recognitions & Rewards
Porters Five forces Analysis
Recommendations
SWOT Analysis
Conclusion
Distribution Strategy
Corporate Profile
Café Coffee Day (C.C.D.) is India’s largest coffee conglomerate, the Amalgamated Bean Coffee Trading Company Limited
(ABCTCL). Popularly known as Coffee Day was formed.
Its origin lies in the golden soil of Chikmagalur that a traditional family owned a few acres of coffee estates, which yielded rich coffee beans.
V.G.Siddhartha Hegde – Founder & Chairman of Amalgamated
Bean Coffee Trading Co.
His family owns 10,500 acres of coffee plantation farms in
Karnataka.
Venu Madhav – Head of Operations at C.C.D.
Important Events
YEAR
EVENTS
Since 1875 Rich coffee – growing tradition started
Early 1990s Opportunity arose with the deregulation of the coffee board in Coffee Day began exporting coffee to the connoisseurs across USA, Europe & Japan
1996
C.C.D. was first set-up at Brigade Road in Bangalore
2000
Exported more than 27000 tonnes of coffee valued at
US$ 60 m to countries like U.S.A., Europe & Japan and, for the second time in its short career of 7 years retained the position as the largest coffee exporter of
India.
YEAR
EVENTS
2002
C.C.D. owns & operates 213 cafes in all major cities of India
2008
C.C.D. expanded to 595 cafes in 100 cities of India,
3 in Vienna, 2 in Karachi & targets to expand till
950 cafes in a year from 2008
2010
Earning revenue of US$45 million, jobs 5000 employees, owns 1016 cafes in 135 cities
Mission and Vision
Mission:- “To be the best Cafe chain by offering a world class coffee experience at affordable