Marketing Week 2
Public Relations Campaign
MKT/438
Kudler Fine Foods began from the vision of Entrepreneur, Kathy Kudler. The company is illustrious for its specialty foods with locations in Del Mar, Encinitas, and La Jolla, centered in urban San Diego (University of Phoenix, 2011). The organization’s recent aim is to further diversity in consumer options and its impeccable staff. Kudler Fine Foods will employ diversity to fortify its customer base and construct a workforce that mirrors the assortment of its merchandise.
Information herein will identify public relations issues with workplace diversity, recognize the target audience for the relevant campaign, and confer about ethical implications in connection to the issues. Subsequent details will also construct a market research plan to sustain Kudler’s public relations campaign strategy development, evaluate how the campaign will shape the marketing purpose of the business, and study the parallels and disparities amid proactive and reactive public relations.
Public Relations Issues with Embracing Workplace Diversity
Because Kudler Fine Foods has a detailed list of products, they are eager to create a diverse workforce. The world is ever-changing, and diversity in the workplace would create proactive responses.
Minorities, roughly one-third of the US population, are expected to become the majority by 2042… Globalization, and the changing faces—in terms of language, culture, and religion—of both customers and workers will represent an even more diverse mix… Generational gaps: The new trend the trend of people living longer and retiring later, resulted in four distinct generations… Increasing number of dual-income families and single working mothers (Andrade, 2010, p.1).
Kudler should create workplace diversity out of obligation, the abundant benefits that will follow: added productivity, better problem solving, attract talent, greater communication, decreases discrimination, and diversity creates a satisfied customer
MKT/438
Kudler Fine Foods began from the vision of Entrepreneur, Kathy Kudler. The company is illustrious for its specialty foods with locations in Del Mar, Encinitas, and La Jolla, centered in urban San Diego (University of Phoenix, 2011). The organization’s recent aim is to further diversity in consumer options and its impeccable staff. Kudler Fine Foods will employ diversity to fortify its customer base and construct a workforce that mirrors the assortment of its merchandise.
Information herein will identify public relations issues with workplace diversity, recognize the target audience for the relevant campaign, and confer about ethical implications in connection to the issues. Subsequent details will also construct a market research plan to sustain Kudler’s public relations campaign strategy development, evaluate how the campaign will shape the marketing purpose of the business, and study the parallels and disparities amid proactive and reactive public relations.
Public Relations Issues with Embracing Workplace Diversity
Because Kudler Fine Foods has a detailed list of products, they are eager to create a diverse workforce. The world is ever-changing, and diversity in the workplace would create proactive responses.
Minorities, roughly one-third of the US population, are expected to become the majority by 2042… Globalization, and the changing faces—in terms of language, culture, and religion—of both customers and workers will represent an even more diverse mix… Generational gaps: The new trend the trend of people living longer and retiring later, resulted in four distinct generations… Increasing number of dual-income families and single working mothers (Andrade, 2010, p.1).
Kudler should create workplace diversity out of obligation, the abundant benefits that will follow: added productivity, better problem solving, attract talent, greater communication, decreases discrimination, and diversity creates a satisfied customer
References: Apollo Group, Inc. (2011). Kudler Fine Foods [Multimedia]. Retrieved from Apollo Group, Inc., MKT438 website. Bowen, S Merriam-Webster. (2012). Retrieved from http://www.merriam- webster.com/dictionary/public%20relations Pondent, C.S. (2012). eHow . Retrieved from http://www.ehow.com/facts_6901945_proactive- vs_-reactive-pr-planning.html