marketing trends

Topics: Marketing, Internet marketing, Inbound marketing Pages: 27 (3859 words) Published: October 29, 2014
20 MUST-KNOW MARKETING TRENDS & PREDICTIONS FOR 2013 & BEYOND

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MARKETING
TRENDS & PREDICTIONS
FOR 2013 & BEYOND

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20 MUST-KNOW MARKETING TRENDS & PREDICTIONS FOR 2013 & BEYOND

HubSpot’s All-in-One
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in one, powerful, integrated system.
Get Found: Help prospects find you online
Convert: Nurture your leads and drive conversions
Analyze: Measure and improve your marketing
Plus more apps and integrations

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20 MUST-KNOW MARKETING TRENDS & PREDICTIONS FOR 2013 & BEYOND

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20 MARKETING TRENDS &
PREDICTIONS FOR 2013 & BEYOND
By Jessica Meher
Jessica is Head of Enterprise Marketing at HubSpot and
author of several ebooks including “25 Website Musthaves for Generating Traffic, Leads and Sales.” Jessica is responsible for helping HubSpot generate over 60 thousand
leads per month and for teaching businesses how to build
effective online marketing strategies. You can reach her @
jessicameher or on Linkedin.

FOLLOW ME ON TWITTER
@JESSICAMEHER

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“IF YOU DON’T KNOW WHERE YOU’RE GOING,
YOU MIGHT NOT GET THERE.” -YOGI BERRA
Yogi Berra is one of the greatest names in Major League Baseball. During his career as a player and coach, Berra appeared in 21 World Series and was named the Most Valuable Player in the American League. Perhaps Yogi knew a thing or two about success, or more importantly, how to attain it. While the end goal in any game is important (e.g. a World Series Championship), it’s the journey (e.g. practice, coaching, planning and strategy) that makes the goal achievable.

I believe this “Yogism” applies to us all. Often times, the most successful people look ahead and plan accordingly. Maybe this is why the late Steve Jobs kept a four-year plan at Apple. Or that Marissa Mayer, Yahoo! CEO, is shifting the company’s core offering from content to mobile, one of the biggest changes in its 17-year history.

What if you had a glimpse into the future? What would you change today to plan for tomorrow? In reality, the future can be predicted and the best marketers already have their destination mapped out.

CONTINUED >>
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20 MUST-KNOW MARKETING TRENDS & PREDICTIONS FOR 2013 & BEYOND

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Nate Silver is a guy who sees the future. Amazingly, he predicted the winning outcome in 49 out of the 50 states during the 2008 United States presidential election. And then he did it again with 100% accuracy in 2012. How did he do it?

Coincidentally, Nate Silver and Yogi Berra have a lot in common. Before Silver became a political blogger, he designed an algorithmic system to predict baseball performance. If you’ve seen the movie MoneyBall, you know the story.

But there’s a difference between Silver and Berra - two people who undoubtably changed the game of baseball. Berra’s talent as a player and philosopher made him a sports legend. Silver’s talent as a statistician and mathematician allowed him to predict the best ball players, and then eventually, U.S. Presidents, by using sophisticated behavioral modeling techniques. The 20 marketing trends presented in this ebook are inspired by these two baseball greats - by combining art and science. In 2012, the world of marketing underwent major changes. We saw the rise of Pinterest, several IPOs and acquisitions, an aggressive political ad war, Facebook’s 1 Billionth user, and watched one Korean artist turn into a global phenomenon thanks to YouTube. What’s in store for the next year? Let this guide serve as your navigation system into the world of marketing in 2013.

Now then, let’s gaze into my crystal...
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